Accelerating Mobile Wallet Adoption

A glimpse into the future of shopping.

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To accelerate the mass adoption of mobile payments, mobile wallets must be part of a new retail future in which an offline brick-and-mortar paradigm is replaced by a secure, seamless and interactive shopping experience. For consumers, mobile wallets should combine payments, gift cards, loyalty rewards and coupons in a single retail app for a truly frictionless commerce experience.

For retailers, mobile wallets should offer tangible value beyond the initial transaction by facilitating lucrative upselling and cross-selling opportunities with integrated loyalty points and coupons. This eBook explores the benefits of the Rambus Unified Payment Platform and describes how the comprehensive solution can help redefine the traditional shopping experience for a new age of frictionless commerce.

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