Team Work

While I am not much of a golf player, I participated in a golf tournament over the summer. It was a very friendly setup with teams of four playing against each other. Each player of the team hits his ball, and the ball that lands in the best position determines the starting point for every one of the team for the next stroke. The fact that only the best shot of the team counts, definitely ma... » read more

The Forest And The Trees

If you’re deep into the details, it can be hard to see the bigger picture of what lies ahead. There is a saying for this, of course, which everyone knows: “He can’t see the forest for the trees.” So the solution is to rise above the trees to gain a better view. Interestingly, many benefits for using virtual prototypes for early software development result from the high level of a... » read more

Time For A DDR Background Check

In this month’s blog we continue our discussion of power management, specifically looking at how architects can improve the energy efficiency of their SoC as it uses system memory. In March we teamed up with Micron, a global supplier of high performance, low power memory technologies, to present a tutorial at SNUG Silicon Valley (see proceedings) explaining the practical steps system desig... » read more

Winning Customer Loyalty

On the day that the Tesla Model 3 was announced, we (and by we I mean my wife, who graciously dedicated her time) stood in line to order a car we had never seen. That is quite the sign of trust in a car company. Buying a car is the second biggest cost behind buying a house and yet there we were putting down $1,000 for a car we had never seen. So what drove us and thousands of others – Tesl... » read more

Prototyping Server Farms

Coming from the virtual prototyping world, I envisioned FPGA-based prototyping as mostly a one on one application, meaning that the system resides with the end user or at least in a room close to the end user. However, it turns out that a lot of companies have moved towards a physical prototyping server farm setup. Let’s look at what it means to have a prototyping server farm, the associat... » read more

Earthquake Proof Your Software Development

In this blog we tend to focus on the benefits and opportunities that arise when using virtual prototyping. However, in real life we well know that any situation bears not only opportunities but also risks. I was reminded of this by the recent earthquake disaster in Kumamoto Japan. Having lived in the most earthquake prone areas in the world for the past 10 years, I know firsthand how easy it is... » read more

Prototype Like A Pro

FPGA-based prototyping has been a key prototyping technique for many years. The steady increase in software content and thus the need to verify and validate the SoC in context of the software has resulted in an equally steady increase in its usage. FPGA-based prototyping or physical prototyping, as it is also called, offers a great way to develop software, verify the hardware in context of that... » read more

Talk Fast And Stop

Power management. If you’re responsible for the design of low-power, energy-efficient electronic systems and SoCs, you need to have a power management strategy and you need to know as soon as possible if it will meet the demands of your product and its target applications. For example, dynamic voltage and frequency scaling (DVFS) is a power management strategy that adjusts the frequency an... » read more

Prototyping In The Driver’s Seat For ADAS Development

Wikipedia describes ADAS (advanced driver assistance systems) as systems developed to automate/adapt/enhance vehicle systems for safety and better driving. Safety features are designed to avoid collisions and accidents by offering technologies that alert the driver to potential problems, or to avoid collisions by implementing safeguards and taking over control of the vehicle. Adaptive features ... » read more

The “Virtual” Year Recap

There is something compelling about arriving at the end of the year and reviewing what happened during the year. In principle nothing is really different and a date is just a date, but we humans created this sense of time through well-defined boundaries of hours, days, months and years and a year-end boundary is an especially big deal. At the end of the year, we like to reflect upon the past ye... » read more

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