Where The IoT Money Will Be

As we get closer and closer to figuring out what the Internet of Things—or increasingly, the Internet of Everything (IoE)—will and won’t be, one of the themes that shows up regularly is exactly how to monetize it. “A large portion of marketing dollars are wasted when the wrong offers are made to the wrong people at the wrong place and time,” notes Jon Gettinger Sr. vice president o... » read more