At The Intersection Of Electronics And Automobiles


While we’re idling at this traffic light, let’s “blue sky” a bit. Over the course of a year, the average American driver spends the equivalent of more than seven 40-hour work weeks just sitting in a car. Crazy, right?  But who measures work weeks as only 40 hours anymore? Those 280+ hours spent driving means there’s a lot of non-productive overhead time, to borrow a term from semi... » read more

Look Ma, No Hands! Functional Safety From The Driver’s Seat


Every so often, I undertake a project that reminds me why I love working in semiconductor marketing. Back in August, I hopped behind the wheel of a Tesla Model X to film a video for OneSpin about how formal verification can help designers to satisfy the ISO 26262 automotive safety standard. If you haven't yet seen the video, you can watch it here: http://bit.ly/2ycK5Yp The Model X itself was... » read more

5 Big Under-The-Hood Engineering Challenges In Building Autonomous Vehicles


Stories about autonomous vehicles are regular fare in the tech news cycle and usually include forecasts about the eventual ascendancy of self-driving cars. The Boston Consulting Group, for example, says that by 2035, 25% of all cars will have partial or full autonomy, with total global sales growing from near-zero levels in 2015 to $42 billion in 2025 and ~ $77 billion by 2035. In short few ye... » read more

Data Storage Issues Grow For Cars


Adding safety features into cars and making them increasingly autonomous are rapidly creating a big data problem. More sensors produce more data, which has to be processed, moved, and ultimately stored somewhere in those vehicles. Exactly how that will be achieved isn't quite clear yet. However, there is plenty of discussion on that topic—and for good reason. A new 2017 car will genera... » read more

Perspectives on the Future of Mobility from SAE World Congress 2016


The discussions rage on, and I'm not talking about any election banter, which is growing tiresome. (I’ll note here that election cycles back home in the U.K. last just a month or so.) I’m talking about the future of mobility, the way you and I get around in the world — a hot topic last month at SAE World Congress. Along with much of the rest of the automotive engineering community, I w... » read more

Quality And Safety In Automotive Electronics: Venturing beyond ISO-26262


By Bernard Murphy and Jim Hogan Rumors of ‘Project Titan’, the Apple Car, are making the rounds. True or not, when we hear Apple touted as a potential automaker, it’s clear how pervasively electronic content has invaded our cars. A 2013 National Auto Dealers Association report graded electronic content at 15% of auto-buying decision factors, impressive growth from close to zero only... » read more