Automotive Digitalization And The Customer Relationship

A current big idea that’s kicking around, one that motivates much of what we’re trying to do with Mentor Automotive tools and services, is that digitalization represents the third relatively recent disruption of the auto industry. Yes, the effects of the first two, the opening of China and the electrification of the powertrain, are still being felt. But the effects of the third will almost... » read more