The Largest Planet-Wide Business Opportunity….Ever


Last week was the official start of the largest planet-wide business opportunity for semiconductors…ever. The world’s largest economy has decided that carbon dioxide is a pollutant that will be regulated. Direct action has started. In a few years every new car will be a hybrid, renewable power generation will be the norm, and every new house will have solar panels. To my mind this has b... » read more

Is My iPhone Hurting The Earth?


Of course we all know that power is the number one consideration in SoC design today but despite the fact that it is so well accepted and felt acutely by design and verification teams, we are still missing the boat as far as the bigger picture. From the perspective of a wanna-be treehugger, I think we fall short in realizing the grand impact of all this focus on power savings. The very a... » read more