Cars, Security, And HW-SW Co-Design


Semiconductor Engineering sat down to discuss parallel hardware/software design with Johannes Stahl, director of product marketing, prototyping and FPGA, [getentity id="22035" e_name="Synopsys"]; [getperson id="11411" comment="Bill Neifert"], director of models technology, [getentity id="22186" comment="ARM"]; Hemant Kumar, director of ASIC design, Nvidia; and Scott Constable, senior member of ... » read more

Winning Customer Loyalty


On the day that the Tesla Model 3 was announced, we (and by we I mean my wife, who graciously dedicated her time) stood in line to order a car we had never seen. That is quite the sign of trust in a car company. Buying a car is the second biggest cost behind buying a house and yet there we were putting down $1,000 for a car we had never seen. So what drove us and thousands of others – Tesl... » read more

Balancing Emulation And FPGA-Based Prototyping For Software Development


This year’s Design Automation Conference (DAC) has just finished and confirmed some of the trends I discussed in my last blog, “The Top Five Trends in Verification to Watch For at DAC 2016”, specifically when it comes to the set of connected engines, or “COVE” as Jim Hogan dubbed it. The Cadence Theater at DAC is always a good opportunity to listen to hands-on customer experiences, an... » read more

Prototyping Server Farms


Coming from the virtual prototyping world, I envisioned FPGA-based prototyping as mostly a one on one application, meaning that the system resides with the end user or at least in a room close to the end user. However, it turns out that a lot of companies have moved towards a physical prototyping server farm setup. Let’s look at what it means to have a prototyping server farm, the associat... » read more

Earthquake Proof Your Software Development


In this blog we tend to focus on the benefits and opportunities that arise when using virtual prototyping. However, in real life we well know that any situation bears not only opportunities but also risks. I was reminded of this by the recent earthquake disaster in Kumamoto Japan. Having lived in the most earthquake prone areas in the world for the past 10 years, I know firsthand how easy it is... » read more

ARM Cortex SoC Prototyping Platform For Industrial Applications


Modern industrial systems are faced with many key design challenges including: system complexity, real-time performance requirements, evolving standards, and rising costs. ASIC prototyping platforms, such as the Aldec HES-7, provide a platform for designers to implement and verify functionality of industrial systems at-speed prior to silicon tape-out, saving money from costly re-spins. In this ... » read more

Software is Eating the World


The statement "software is eating the world" was coined by internet pioneer Marc Andreessen in 2011. Over the last decade, the role of electronics in our daily life has changed dramatically. To read more, click here. » read more

Prototyping To Help You Win The Battle


Lately, my children and I are closely following a new show on ABC called “Battlebots”. The concept is as simple as it is cool—have a massive bulletproof arena where two remote-controlled robots battle it out until one is knocked out or the time is up (and a jury decides the winner). The battles are all about making physical contact with the other robot to either directly deal them damage ... » read more

Tech Talk: Power Sign-Off


Calvin Chow, area technical manager at Ansys, talks about power sign-off for complex SoCs at advanced nodes, including early stage prototyping, the importance of context, accurate power modeling of sub-blocks, and simulation of power-delivery networks. [youtube vid=MN4TjZ3dHVk] » read more

Experts At The Table: SoC Prototyping


By Ann Steffora Mutschler System-Level Design sat down to discuss SoC prototyping with Hillel Miller, pre-silicon verification/emulation manager at Freescale Semiconductor; Frank Schirrmeister, group director, product marketing, system development suite at Cadence; and Mick Posner, director of product marketing at Synopsys. What follows are excerpts of that conversation. SLD: When it comes... » read more

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