Committing To Automotive


The autonomous driving effort has hit some painful speedbumps lately, with Tesla and Uber feeling the brunt of these. Unfortunately, the recent fatal accidents demonstrate just how challenging it is to get this technology right, and why some in this space have downshifted their efforts to learn from what happened and how to prevent it going forward. This prompted Nvidia to suspend its effort... » read more

Autonomous Cars Have Far-Reaching Impacts


Within the semiconductor ecosystem, autonomous vehicle technology is already having a gigantic impact as far as chip and tool development, education about what this all means, new relationships and partnerships -- among other things that hit closer to home such as how autonomous vehicles will impact our professional and personal lives. Sundari Mitra, CEO of NetSpeed Systems has been closely ... » read more

5 Takeaways From ISS 2018


At the recent Industry Strategy Symposium (ISS) in Half Moon Bay, Calif., there were a multitude of presentations on a number of subjects. The event, sponsored by SEMI, had presentations on the outlook for ICs and equipment. As part of the program, ISS also discussed the latest business and technology trends. In no particular order, here are my five takeaways from ISS: Ranging forecasts ... » read more

New Thermal Issues Emerge


Thermal monitoring is becoming more critical as gate density continues to increase at each new node and as chips are developed for safety critical markets such as automotive. This may sound counterintuitive because the whole point of device scaling is to increase gate density. But at 10/7 and 7/5nm, static current leakage is becoming a bigger issue, raising questions about how long [getkc id... » read more

The Road To Autonomy


Visions of autonomous driving were everywhere at CES 2018 in Las Vegas and the North American International Auto Show in Detroit. Still, while there is progress in the technology, it will be years before the average motorist can get a fully autonomous vehicle. Advanced driver-assistance systems are gaining in complexity and scope, representing steps toward automated driving. At CES 2018, ... » read more

Metal Markets In Flux


Markets for critical metals are becoming turbulent, creating shortages and widespread supply chain concerns. Critical metals are the raw elements and materials used in the production of aerospace/defense systems, automobiles, batteries, computers and electronic products. Many critical metals also are scarce, and there is high risk associated with their supply. In a recent report, the Europea... » read more

How Good Is 95% Accuracy?


Conventional, deterministic computers don’t make mistakes. They execute a predictable series of computations in response to any given input. The input might be mistaken. The logic behind the operations that are performed might be flawed. But the computer will always do exactly what it has been told to do. When unexpected results occur, they can be attributed to the programmer, the system manu... » read more

Big Trucks Go Electric, Autonomous


As the automotive ecosystem increases efforts across the board including commoditization as part of the ramp to autonomous vehicles, the news feed is replete with examples. In the area of big trucks, Mitsubishi Fuso Truck and Bus Corporation (MFTBC), part of Daimler Trucks, said at the recent Tokyo Motor Show that it would electrify its complete range of trucks and buses in upcoming years. F... » read more

Look Ma, No Hands! Functional Safety From The Driver’s Seat


Every so often, I undertake a project that reminds me why I love working in semiconductor marketing. Back in August, I hopped behind the wheel of a Tesla Model X to film a video for OneSpin about how formal verification can help designers to satisfy the ISO 26262 automotive safety standard. If you haven't yet seen the video, you can watch it here: http://bit.ly/2ycK5Yp The Model X itself was... » read more

Executive Insight: Lip-Bu Tan


Semiconductor Engineering sat down with Lip-Bu Tan, president and CEO of [getentity id="22032" e_name="Cadence"], to discuss disruptions and changes in the semiconductor industry, from machine learning and advance packaging to tools and business. What follows are excerpts of that conversation. SE: What do you see as the next big thing? Tan: Unlike mobility or cell phones, or PCs before th... » read more

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