January 2009 - Page 2 of 2 - Semiconductor Engineering


Difficult vs. Differentiating


“Just because it’s difficult to do doesn’t mean it’s a differentiator.”   That succinct and rather meaty statement belongs to Aart de Geus at Synopsys, but most executives in the chip world have been spouting these kinds of revelations for months. There’s a fundamental shift underway, which is evolving from focusing on a single chip to seeing that chip as part of a system. The ... » read more

Where Is The Real Value?


If customers aren’t willing to pay for EDA or ESL tools, then something is clearly missing from the equation. It’s not that there isn’t value in the tools. Clearly, you can’t get the job of creating a system on chip done without them. But the real value has shifted.   These shifts have occurred at various points throughout the history of semiconductors. The big question is whether ... » read more

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