August 2013 - Page 2 of 9 - Semiconductor Engineering


Start The Revolution


By Jon McDonald “Know thyself.” That advice is promoted in so many different forms it's hard to know where it started. I have been involved in a number of projects recently in which these words would have greatly simplified the project flow. “Simplified” is probably not quite the right word. The issue in this case is not to simplify the project, but to properly understand, characterize... » read more

Stacking The Deck


By Javier DeLaCruz The pinnacle of system-on-chip has passed. There are several dynamics that are moving the industry away from the SoC philosophy that was so popular just a few short years ago. One of the significant factors is that the cost per gate for CMOS nodes below 28nm is rising for the first time in the history of our industry. Another critical factor is the emergence of through-silic... » read more

The Single Platform Strategy


By Kurt Shuler For semiconductor companies in high-volume or emerging growth markets, the days of using multiple platforms to address different segments are over. The new era of using a single platform to address several different segments is rapidly taking hold. Adding fuel to this transition is the greater flexibility that design teams have to spin derivatives of those single platforms. T... » read more

DRAM Remains The Status Quo


By Frank Ferro No one will argue that the “post-PC” era is here. Tablet shipments are expected to pass laptops by the end of this year, and desktops by the end of 2015. Add-in the nearly 1 billion smartphones shipment projected for 2013, and you would think that the DRAM industry would take notice of this volume. DRAM manufacturers do care about this segment of the market, but this fact... » read more

Making Time to Do It Right


By Jon McDonald Change can be a very difficult thing. Most organizations I talk to about adopting system-level design know it’s a worthwhile investment. They believe it will have a positive return. They genuinely want to improve their processes, but believe they don’t have time to invest in making the change. In a recent conversation I heard an excellent encapsulation of this thinking. It ... » read more

Software Impact Grows


By Ed Sperling As the number of processors and processor cores increase in SoC, so does the amount of software. But unlike hardware, which grows linearly, software frequently grows exponentially. The great advantage of software is configurability—both before and after tapeout—yet it adds many more possible permutations and interactions that need to be worked out. And unlike the old PC m... » read more

Simple Concepts Can Lead To Big Improvements


By Tom De Schutter As I am just back from vacation, it is an ideal time to reflect on where we are with virtual prototyping and VDKs (Virtualizer Development Kits). For more than a year now we have been developing reference VDKs based on ARM’s Versatile Express board, and it has really made a difference in how we engage with customers. Although we always had demos, which were similar to t... » read more

Memory Architectures Undergo Changes


By Ed Sperling Memory architectures are taking some new twists. Fueled by multi-core and multiple processors, as well as some speed bumps using existing technology, SoC makers are beginning to rethink how to architect, model and assemble memory to improve speed, lower power and reduce cost. What’s unusual about all of this is that it doesn’t rely on new technology, although there certai... » read more

Buying And Selling EDA Companies


By Ed Sperling The rule of thumb for mergers and acquisitions is that the majority will fail. So why, despite concerns about big companies buying up the tools of startups, does EDA’s track record look so good? There are a number of answers that are unique to the EDA industry: There is no manufacturing that needs to be absorbed by the acquirer, which greatly simplifies any deal. Sale... » read more

Aging: Not Always A Bad Thing


By Ann Steffora Mutschler When IC devices are produced and shipped to end customers, it is important that they will function as specified in the application environment. Determining how a device will operate over time is a key aspect of overall reliability and is commonly referred to as ‘aging.’ Aging of electronics is not a new problem. In fact, analog and automotive designers have bee... » read more

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