Change Of Direction


Do you remember the days when we were told the PC would be the center of our communications and control everything? But then came the smartphone, and then everything was going to be run from our smartphone—our communications, music, home automation, automotive navigation and entertainment and more. Yet the technology continues to evolve with the Internet of Things (IoT), or even the Internet ... » read more

Innovation Matters


Innovation is not something that just happens. It requires a culture that rewards innovation, and the only way to make that happen is with buy-in at every level. What's needed is a climate for building, inventing and designing ICs and systems that push technology boundaries and help move the industry forward. This is a key ingredient for innovation that has been used across the globe to brin... » read more

Drive, Fix, Park


Autonomous cars are coming. So are cars that can fix themselves. And this is just the beginning. The idea of a connected car is all about making data available, both within the car and with the external world. Car manufacturers will be able to improve automobile quality by getting real-time data from individual vehicles and providing corrective updates when problems are identified. In additi... » read more

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