Drive the creation of Marketing Requirement Specifications aligned with the business strategies that shape our technology and solution offerings.Capture the market landscape, customer dynamics and technology trends for key sub-segments of the market and based on this understanding develop winning strategies.Work with the commercial team to develop and maintain a market model to allow accurate forecasting of revenue over a 10-year planning horizon. Be the spokesperson for the wearable segment.Work with the ecosystem and product team on laptop enablement within the value chain.Regular reporting to company executive committee on business results versus the 10-year plan.Creation of segment playbook, partner account strategies and outbound marketing to support go to market and design win activities.Develop business transformation strategies.

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