Brian Fuller

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Brian Fuller, Editor In Chief at ARM, is the former EE Times Editor In Chief.

Author's Latest Posts

Do We Need A “Glue” Engineer?
By Brian Fuller - 13 Mar, 2014 - Comments: 0

Design and verification are so complex today and fraught with market risk that it keeps managers awake and sweating at night. So much of design is carved up in IP blocks and subsystems, each with their own verification issues and methodologies. To manage the complexity the design is partitioned, and so too are the teams. But as software verification becomes more crucial to system-design succ... » read more

Choosing The Right Systems Design Path
By Brian Fuller - 13 Feb, 2014 - Comments: 0

I’m a cheap bastard, usually given to self-abnegation when it comes to buying material goods for myself. But I broke down and bought a runner’s watch late last year because I wanted to change up my exercise routine to run the same distances, only faster. I quickly decided against going all in and getting a GPS watch. At this point in the arc of electronics-design technology, it’s hard ... » read more

Three Must-Watch Electronics Trends in 2014
By Brian Fuller - 16 Jan, 2014 - Comments: 0

It’s halfway through January, and I think we’ve exhausted our “2014 Forecast” posts for the year. Still, it’s helpful to consider what lies ahead when all we have under our belts at this point is CES 2014 (and that event was clearly underwhelming as a technology bellwether). I propose three areas to watch closely in 2014, based on ploughed ground from some excellent industry observ... » read more

What Just Happened?
By Brian Fuller - 12 Dec, 2013 - Comments: 0

Boy that went by fast. One minute, I’m waking up a little groggy on New Year’s Day, wondering whether the silicon industry is ever going to rebound. The next minute, it’s today and the industry had a good year, and is, in many ways, a completely different animal than it was 12 months ago. Innovation is evolutionary, sure. But if you really think about 2013, you can make an argument tha... » read more

Crunch Time
By Brian Fuller - 14 Nov, 2013 - Comments: 0

The electronics industry finds itself today at a tipping point (well, okay, another tipping point). Consider:  The network as we’ve known it for a couple of generations is changing before our eyes, not the least of which to accommodate the expected explosion of Internet of Things in the coming years. ARM CEO Simon Segars put it this way at the recent ARM TechCon event in Santa Clara: ... » read more

Low-Power Crisis = Danger & Opportunity
By Brian Fuller - 07 Nov, 2013 - Comments: 0

If you’re a student of these things, you’ve no doubt heard that in Japanese, the word “crisis” is divided equally into “danger” and opportunity.” The biggest opportunity for electronics designers is also their biggest challenge: power management. Ask anyone today and they’ll tell you that minding and managing power consumption and leakage is a big concern. How big? At DAC... » read more

The “Last Simple Node” And the Internet of Things
By Brian Fuller - 17 Oct, 2013 - Comments: 0

Power, performance and size are key targets that will enable the expected explosion of the Internet of Things (IoT). Today, most observers see the path to that running directly through 16/14nm finFET and below for the node’s ability to manage power and size and boost integration. Geoff Lees isn’t your average observer. The vice president and general manager of Freescale’s microcon... » read more

Can the EDA Software Industry Evolve Successfully?
By Brian Fuller - 09 Oct, 2013 - Comments: 0

The most fundamental industry question of the moment is uncomfortably simple: Can EDA move beyond itself? Industry growth is sluggish, and innovation via startups seems—seems because that’s a flabby statement—static today. Cadence CEO and venture capitalist Lip-bu Tan put it plainly in an interview: “If you look at the bigger picture, the semiconductor industry has not grown for ... » read more

Should EDA Heads Be In The Cloud?
By Brian Fuller - 19 Sep, 2013 - Comments: 0

Consider the following two comments about cloud computing and electronic design automation: “Over time everybody will move to the cloud in EDA at least in some extent.”—Raik Brinkmann, CEO of OneSpin Solutions. “We put a substantial effort into that, and of all the things we've done in the last 25 years this is probably the single one where the result is essentially zero. I don't ... » read more

Semiconductor Memory Aids
By Brian Fuller - 15 Aug, 2013 - Comments: 0

By Brian Fuller It's not hard to forget that semiconductor memory remains one of the most relentless challenges in system design. It sometimes doesn’t get the ink that sexier semiconductor design topics do, but it’s there. Always. Twenty years ago this year, University of Virginia computer scientists William Wulf and Sally McKee published a paper that popularized the term semiconductor ... » read more

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