Judy Davies

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Judy Davies is the vice president of global marketing communications at Advantest. During her 20+ years in the semiconductor industry, she has been responsible for various aspects of the marketing communications function, from PR, IR, M&A and customer and employee communications to product launches, brand management, trade shows and digital marketing. Active with several non-profit organizations, Davies serves on the Boards of Raphael House of San Francisco as well as the San Francisco SPCA.

Author's Latest Posts

Growing The Semiconductor Workforce

By Judy Davies - 12 Jul, 2018 - Comments: 2

The engine of industry is people. Nowhere is this more true than in the semiconductor industry. Think about it. This business does not depend on harvesting natural resources. It does not require that facilities be located near transportation hubs such as shipping ports. In our industry, the key to success is literally human resources. The rapid pace of innovation that characterizes the semic... » read more

Heart Of A Champion

By Judy Davies - 11 Jun, 2018 - Comments: 0

The National Football League’s (NFL) pre-season games begin on August 2. To many of us, players in the NFL represent the toughest of the tough, combining size, speed and strength. But before we invest all of our expendable income on the game-worn jerseys of rifle-armed quarterbacks or the next “megatron” wide receivers, consider the accomplishments of those NFL players who have excelled i... » read more

Better Living Through Microelectronics

By Judy Davies - 05 Mar, 2018 - Comments: 0

The recently completed 2018 Winter Olympic Games left many of us in awe of the athleticism on display. But this month’s 2018 Winter Paralympic Games, also being held in PyeongChang, South Korea, could be an even more impressive showcase of both skills and heart. Competitors from around the world will include athletes with a range of physical, intellectual and visual disabilities. Of course, t... » read more

Walk A Mile In Their Shoes

By Judy Davies - 05 Feb, 2018 - Comments: 0

To most of us, when we think about how artificial intelligence (AI) enhances our mobility, the most top-of-mind examples might be how our smart phones respond to voice commands when we ask for directions to the nearest coffee shop or the current weather at the location to which we’re heading. But for people missing limbs, AI has the potential to give them the mobility that they might never ha... » read more

The Quantum Man Effect

By Judy Davies - 08 Jan, 2018 - Comments: 0

Recently I saw an art exhibit by one of my favorite artists, Julian Voss-Andreae, a German-born sculptor now living and working in Portland, Oregon. In addition to sculpting, he has studied physics, mathematics and philosophy. His background in science has informed and influenced his career in the arts, leading to his creation of pieces such as protein sculptures, based on frames of a protein f... » read more

At The Intersection Of Electronics And Automobiles

By Judy Davies - 11 Dec, 2017 - Comments: 0

While we’re idling at this traffic light, let’s “blue sky” a bit. Over the course of a year, the average American driver spends the equivalent of more than seven 40-hour work weeks just sitting in a car. Crazy, right? But who measures work weeks as only 40 hours anymore? Those 280+ hours spent driving means there’s a lot of non-productive overhead time, to borrow a term from semi... » read more

Let’s Be Smart About Artificial Intelligence

By Judy Davies - 06 Nov, 2017 - Comments: 0

Technology visionaries no less than Stephen Hawking and Elon Musk have called artificial intelligence (AI) the greatest threat facing the future of mankind. But unless we all wind up running for our lives from a “Terminator” killing machine, don’t the benefits of AI far outweigh the downsides? Looking past purely mathematic calculators from the abacus to Charles Babbage’s difference ... » read more

The Future Of Human/Machine Interaction Is Personal

By Judy Davies - 09 Oct, 2017 - Comments: 0

What comes to mind when you think of a human/machine interface? Something close at hand like your smartphone’s GPS and the ATMs at your bank? Something futuristic like flying cars and jetpacks? Something dangerous like menacing cyborgs? As technology becomes more pervasive in our everyday activities, there are a growing number of human/machine interfaces. They also are becoming more personal.... » read more

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