Author's Latest Posts


Auto Industry Driving Faster


Automotive electronics used to be a lumbering, trailing-edge business. Not anymore. Today, powerful semiconductor technologies are driving the development of automotive features that once might have been seen as science fiction, such as advanced driver-assistance systems (ADAS) which are paving the way to self-driving cars. Overall, the market for semiconductors in automotive applications is... » read more

Toward Self-Driving Cars


The automotive market for semiconductors is shifting into high gear. Right now the average car has about $350 worth of semiconductor content, but that is projected to grow another 50% by 2023 as the overall automotive market for semiconductors grows from $35 billion to $54 billion. This strong growth is being driven by the need to develop what we are calling the ‘connected car.’ The ... » read more