Rupert Baines

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Rupert Baines is the Chief Marketing Officer at Codasip. Previously, Baines was CEO at UltraSoC.

Author's Latest Posts

Differentiation And Architecture Licenses In RISC‑V

By Rupert Baines - 26 May, 2022 - Comments: 0

I was discussing with a colleague about the concept of architecture license in RISC-V. I realized that, in the open-source world, it can be a little tricky to grasp. In a traditional processor IP model, there is a clear distinction between an off-the-shelf IP license that gives some level of configuration but no customization and a fairly expensive architecture license enabling ... » read more

How To Extend The ‘Unscalable’ RISC Architectures

By Rupert Baines - 24 Feb, 2022 - Comments: 0

A couple of years ago, Erik McClure (a Microsoft software developer, at the time) published a blog entitled RISC Is Fundamentally Unscalable. This blog was really quite interesting and made some very good points about the limitations of a pure RISC design. The limitations of a pure RISC design It takes me back: some of my first marketing tasks were around the religious war between RISC ... » read more

Growth And Enthusiasm At The RISC-V Summit 2021

By Rupert Baines - 22 Dec, 2021 - Comments: 0

We weren’t sure what to expect from our first major attendance at a #RISCVSummit. Although we were a founding member of RISC-V – as we’ve been saying quite a lot recently – we have been hiding our light under a bushel. We’ve certainly been busy though – enabling over 2 billion RISC-V cores with our RISC-V processor IP and Studio tools while helping customers use architecture lice... » read more

Why It’s The Perfect Time To Be Part Of The RISC-V Revolution

By Rupert Baines - 23 Sep, 2021 - Comments: 1

Eighteen months ago, I said: “The rise of RISC-V offers us a tremendous platform for innovation and collaboration: it has the potential to change the business model of the entire industry.” I stand by that and indeed am demonstrating my conviction by joining the ranks of a company that’s not only changing the industry business model, but is significantly innovating in RISC-V. Having ... » read more