Steve Roddy

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Steve Roddy is the chief marketing officer at Quadric.io. Previously, he was vice president of the Machine Learning Group at Arm, and before that he served as vice president for IP licensing businesses at Tensilica (acquired by Cadence), and Amphion Semiconductor. He also held product management roles at Synopsys, LSI Logic, and AMCC.

Author's Latest Posts

Does Your NPU Vendor Cheat On Benchmarks?
By Steve Roddy - 12 Oct, 2023 - Comments: 0

It is common industry practice for companies seeking to purchase semiconductor IP to begin the search by sending prospective vendors a list of questions, typically called an RFI (Request for Information) or simply a Vendor Spreadsheet. These spreadsheets contain a wide gamut of requested information ranging from background on the vendor’s financial status, leadership team, IP design practices... » read more

Your AI Chip Doesn’t Need An Expensive Insurance Policy
By Steve Roddy - 14 Sep, 2023 - Comments: 0

Imagine you are an architect designing a new SoC for an application that needs substantial machine learning inferencing horsepower. The team in marketing has given you a list of ML workloads and performance specs that you need to hit. The in-house designed NPU accelerator works well for these known workloads – things like MobileNet v2 and Resnet50. The accelerator speeds up 95+% of the comput... » read more

Compiler-Driven Performance Boosts For GPNPUs
By Steve Roddy - 10 Aug, 2023 - Comments: 0

The GNU C Compiler – GCC – was first released in 1987. 36 years ago. Several version streams are still actively being developed and enhanced, with GCC13 being the most advanced, and a GCC v10.5 released in early July this year. You might think that with 36 years of refinement by thousands of contributors that penultimate performance has been achieved. All that could be discovered has bee... » read more

A Bridge From Mars To Venus
By Steve Roddy - 20 Jul, 2023 - Comments: 0

In a now-famous 1992 pop psychology book titled "Men Are from Mars, Women Are from Venus," author John Gray posited that most relationship troubles in couples stem from fundamental differences in socialization patterns between men and women. The analogy that the two partners came from different planets was used to describe how two people could perceive issues in completely different and sometim... » read more

Nightmare Fuel: The Hazards Of ML Hardware Accelerators
By Steve Roddy - 13 Apr, 2023 - Comments: 0

A major design challenge facing numerous silicon design teams in 2023 is building the right amount of machine learning (ML) performance capability into today’s silicon tape out in anticipation of what the state of the art (SOTA) ML inference models will look like in 2026 and beyond when that silicon will be used in devices in volume production. Given the continuing rapid rate of change in mac... » read more

The Next Disruption
By Steve Roddy - 09 Feb, 2023 - Comments: 0

Machine learning (ML) is an inherently disruptive technology because the algorithm architectures are evolving so fast and are very compute intensive, requiring innovative silicon for acceptable performance. This blog looks at where we’ve been and where ML is going – into another market ready for disruption. ML started in the data center In the early days of the ML explosion – a mere 8 o... » read more

Operator Anxiety
By Steve Roddy - 12 Jan, 2023 - Comments: 0

Are you one of the early pioneers who have purchased an electric car? In the United States in Q3 2022, 6% of new vehicle sales were pure electric models. Despite all the hype — and significant purchase subsidies in support of battery cars — today only 1% of the cumulative number of vehicles in service in the US are purely plug-in electric. One of the reasons electric car sales have not full... » read more

Don’t Let Your ML Accelerator Vendor Tell You The ‘F-Word’
By Steve Roddy - 08 Dec, 2022 - Comments: 0

Machine learning (ML) inference in devices is all the rage. Nearly every new system on chip (SoC) design start for mobile phones, tablets, smart security cameras, automotive applications, wireless systems, and more has a requirement for a hefty amount of ML capability on-chip. That has silicon design teams scrambling to find ML processing power to add to the existing menu of processing engines ... » read more

Scalable Platforms For Evolving AI
By Steve Roddy - 14 Nov, 2019 - Comments: 0

Wear and tear on big, heavy vehicles such as trains can cause unexpected delays and repairs, not to mention create safety hazards that can go unnoticed for months until they become critical. In the past, maintenance teams personally examined the undercarriage of a locomotive to look for stress cracks and other anomalies. Later, imaging and sonar technologies were introduced to find what the hum... » read more

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