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Brian Bailey

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Brian Bailey is Technology Editor/EDA for Semiconductor Engineering.

Author's Latest Posts

Roaring ’20s For The Chip Industry
By Brian Bailey - 28 Jan, 2021 - Comments: 0

2020 was a good year for the semiconductor industry and the EDA industry that fuels it, but 2021 has the opportunity to be even better. New end application markets continue to open, and what were once seen as technical hurdles are leading to a multitude of innovative solutions, all of which need suitable tooling. No company can afford to invest everywhere, and so for EDA companies, their rel... » read more

Taming Non-Predictable Systems
By Brian Bailey - 28 Jan, 2021 - Comments: 0

How predictable are semiconductor systems? The industry aims to create predictable systems and yet when a carrot is dangled, offering the possibility of faster, cheaper, or some other gain, decision makers invariably decide that some degree of uncertainty is warranted. Understanding uncertainty is at least the first step to making informed decisions, but new tooling is required to assess the im... » read more

Von Neumann Is Struggling
By Brian Bailey - 18 Jan, 2021 - Comments: 5

In an era dominated by machine learning, the von Neumann architecture is struggling to stay relevant. The world has changed from being control-centric to one that is data-centric, pushing processor architectures to evolve. Venture money is flooding into domain-specific architectures (DSA), but traditional processors also are evolving. For many markets, they continue to provide an effective s... » read more

Verification’s Inflection Point
By Brian Bailey - 14 Jan, 2021 - Comments: 0

Functional verification is nearing an inflection point, brought on by rising complexity and the many tentacles that are intermixing it with other disciplines. New abstractions or different ways to approach the problems are needed. Being a verification engineer is no longer enough, except for those whose concerns is block-level verification. Most of the time and effort spent in verification i... » read more

2020: A Turning Point In The Chip Industry
By Brian Bailey - 28 Dec, 2020 - Comments: 3

At the start of 2020, most of the industry was upbeat and sales forecasts for the year were good. Then the pandemic hit, and fear gripped most of the industry — but not for long. New markets emerged, demand increased, and the levels of innovation went far beyond what had been forecast. While hope is on the horizon that the virus will be contained during 2021, life will not return to the ol... » read more

The Crazy Evolution Of Earbuds
By Brian Bailey - 22 Dec, 2020 - Comments: 1

Good ideas have a way of continually evolving. Hindsight is wonderful. We can look back over past inventions and proclaim the ones that were successful to be obvious, and those that weren’t as being stupid or flawed. Many successful inventions started off being flawed, but through demand and perseverance, those flaws were eliminated. At the time, I am sure most people thought Da Vinci was ... » read more

Stretching Engineers
By Brian Bailey - 22 Dec, 2020 - Comments: 1

Engineering has one constant — you innovate or fall by the wayside. That is true both for the things that are designed and for the engineers who design and build them. Today’s systems are putting new strains on engineers who can no longer be "tall and thin" or "short and fat." Those descriptions pertain to an engineer who is either highly specialized or one who has much broader experience. ... » read more

Power Models For Machine Learning
By Brian Bailey - 14 Dec, 2020 - Comments: 1

AI and machine learning are being designed into just about everything, but the chip industry lacks sufficient tools to gauge how much power and energy an algorithm is using when it runs on a particular hardware platform. The missing information is a serious limiter for energy-sensitive devices. As the old maxim goes, you can't optimize what you can't measure. Today, the focus is on functiona... » read more

Re-Architecting SerDes
By Brian Bailey - 10 Dec, 2020 - Comments: 0

Serializer/Deserializer (SerDes) circuits have been helping semiconductors move data around for years, but new process technologies are forcing it to adapt and change in unexpected ways. Traditionally implemented as an analog circuit, SerDes technology has been difficult to scale, while low voltages, variation, and noise are making it more difficult to yield sufficiently. So to remain releva... » read more

What Interested You In 2020
By Brian Bailey - 24 Nov, 2020 - Comments: 0

In business you are always told to follow the money, but for us it is more important to follow the readership. If we are not writing what you want to read, then we are missing the mark. I like to review the ones that have garnered the most attention, in part to see if that will influence what I write about for 2021, but also to find out where the industry is looking for the most help. As Sem... » read more

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