Kurt Shuler

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Kurt Shuler is vice president of marketing at Arteris IP. He is a member of the US Technical Advisory Group (TAG) to the ISO 26262/TC22/SC3/WG16 working group and helps create safety standards for semiconductors and semiconductor IP. He has extensive IP, semiconductor, and software marketing experiences in the mobile, consumer, automotive, and enterprise segments working for Intel, Texas Instruments, and four startups. Prior to his entry into technology, he flew as an air commando in the US Air Force Special Operations Forces. Shuler earned a B.S. in Aeronautical Engineering from the United States Air Force Academy and an M.B.A. from the MIT Sloan School of Management.

Author's Latest Posts

An Automotive Value Chain In Flux
By Kurt Shuler - 01 Jul, 2020 - Comments: 0

When companies view suppliers from inside their specialized niches, it is tempting to imagine the business world will continue as-is, with just minimal improvements each year. But in the automotive value chain, this no longer holds. The rapid pace of innovation around intelligent systems in cars is disrupting the business flow. Back in simpler times, semiconductor companies would work with Tier... » read more

Building Your Own NoC And The Hazards Of (Not) Changing
By Kurt Shuler - 04 Jun, 2020 - Comments: 0

There is a perennial challenge that all R&D organizations face – how much of what we develop is essential to our competitive advantage and how much can be acquired at lower cost and risk rather than built from scratch? It’s easy to believe in the heat of battle that everything we are doing must be crucial. But the world continues to change around us. What was optional yesterday may be e... » read more

AI, Performance, Power, Safety Shine Spotlight On Last-Level Cache
By Kurt Shuler - 02 Apr, 2020 - Comments: 0

Memory limitations to performance, always important in modern systems, have become an especially significant concern in automotive safety-critical applications making use of AI methods. On one hand, detecting and reporting a potential collision or other safety problem has to be very fast. Any corrective action is constrained by physics and has to be taken well in advance to avoid the problem. ... » read more

Taking Self-Driving Safety Standards Beyond ISO 26262
By Kurt Shuler - 05 Dec, 2019 - Comments: 1

I participated in a couple of sessions at Arm TechCon this year, the first on how safety is evolving for platform-based architectures with a mix of safety-aware IP and the second on lessons learned in safety and particularly how the industry and standards are adapting to the larger challenges in self-driving, which obviously extend beyond the pure functional safety intent of ISO 26262. Here I w... » read more

Safety Islands In Safety-Critical Hardware
By Kurt Shuler - 07 Nov, 2019 - Comments: 0

Safety and security have certain aspects in common so it shouldn’t be surprising that some ideas evolving in one domain find echoes in the other. In hardware design, a significant trend has been to push security-critical functions into a hardware root-of-trust (HRoT) core, following a philosophy of putting all (or most) of those functions in one basket and watching that basket very carefully.... » read more

In-System Networks Are Front And Center
By Kurt Shuler - 16 Sep, 2019 - Comments: 0

This year’s HotChips conference at Stanford was all about artificial intelligence (AI) and machine learning (ML) and what particularly struck me, naturally because we’re in this business too, was how big a role on-chip networks played in some of the leading talks. NVIDIA talked about their scalable mesh architecture, both on-chip and in-package, meshes connecting processing NN processing el... » read more

Interconnect Prominence In Fail-Operational Architectures
By Kurt Shuler - 02 May, 2019 - Comments: 0

When we in the semiconductor world think about safety, we think about ISO 26262, FMEDA and safety mechanisms like redundancy, ECC and lock-step operation. Once we have that covered, any other aspect of safety is somebody else’s problem, right? Sadly no, for us at least. As we push towards higher levels of autonomy, SAE levels 3 and above, we’re integrating more functionality into our SoCs, ... » read more

Memory Architectures In AI: One Size Doesn’t Fit All
By Kurt Shuler - 04 Apr, 2019 - Comments: 0

In the world of regular computing, we are used to certain ways of architecting for memory access to meet latency, bandwidth and power goals. These have evolved over many years to give us the multiple layers of caching and hardware cache-coherency management schemes which are now so familiar. Machine learning (ML) has introduced new complications in this area for multiple reasons. AI/ML chips ca... » read more

AI: Where’s The Money?
By Kurt Shuler - 07 Mar, 2019 - Comments: 0

A one-time technology outcast, Artificial Intelligence (AI) has come a long way. Now there’s groundswell of interest and investments in products and technologies to deliver high performance visual recognition, matching or besting human skills. Equally, speech and audio recognition are becoming more common and we’re even starting to see more specialized applications such as finding optimized... » read more

ISO 26262:2018, 2nd Edition: What Changes?
By Kurt Shuler - 07 Feb, 2019 - Comments: 0

If you’re involved somehow in design for automotive electronics, you probably have more than a cursory understanding of the ISO 26262 standard. What your organization is working from is most likely the 2011 definition. The most recent update is formally known as ISO 26262:2018, less formally as ISO 26262 2nd Edition. Figure 1. Overview of the ISO 26262:2018 series of standards (Source IS... » read more

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