Kurt Shuler

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Kurt Shuler is vice president of marketing at Arteris IP. He is a member of the US Technical Advisory Group (TAG) to the ISO 26262/TC22/SC3/WG16 working group and helps create safety standards for semiconductors and semiconductor IP. He has extensive IP, semiconductor, and software marketing experiences in the mobile, consumer, automotive, and enterprise segments working for Intel, Texas Instruments, and four startups. Prior to his entry into technology, he flew as an air commando in the US Air Force Special Operations Forces. Shuler earned a B.S. in Aeronautical Engineering from the United States Air Force Academy and an M.B.A. from the MIT Sloan School of Management.

Author's Latest Posts

ISO 26262 Functional Safety Training Resources
By Kurt Shuler - 22 Dec, 2016 - Comments: 0

The automobile has taken over the mobile phone’s pole position as the driver of new semiconductor technologies, like machine learning and vision processing. As a result, many electrical engineers in the semiconductor industry are finding themselves in a state of transition where their current skills, education, and experience are not sufficient for them to achieve the kind of role they would ... » read more

Early Power Modeling Using SystemC And TSMC System-PPA
By Kurt Shuler - 10 Oct, 2016 - Comments: 0

Power consumption is often more important than performance in today’s SoC designs because of battery size and power dissipation limitations. The dilemma is that the most leverage available to optimize power consumption is at the architectural design stage, but there often is not enough information available early enough to make accurate power decisions. On the performance side, SystemC mod... » read more

All You Need Is Cache (Coherency) To Scale Next-Gen SoC Performance
By Kurt Shuler - 25 Aug, 2016 - Comments: 0

Life on the SoC performance front remains a withering battle sometimes, because things can seem fairly bleak. As transistor scaling becomes more expensive below 10-nanometer feature sizes, every day it becomes harder to double performance every 18-months or so and stay competitive. Nowhere is the pain of this battle more acute than in consumer and automotive systems, where low cost is the key t... » read more

USDOT Smart City Challenge: Columbus Drives Future of Automotive Semiconductor Development
By Kurt Shuler - 05 Jul, 2016 - Comments: 0

The Smart City Challenge will be an accelerant of automotive semiconductor innovation. The U.S. Department of Transportation has chosen Columbus as the winner of the Smart City Challenge, entitling Ohio’s capital city to $40 million U.S. government funding, along with $10M from Paul Allen’s Vulcan investment firm, and $90M that Columbus raised from private partners, to create a fully integr... » read more

Why Is Semiconductor Schedule Predictability Boring?
By Kurt Shuler - 24 Mar, 2016 - Comments: 0

Why is it not sexy to talk about the manageability of system-on-chip (SoC) projects? As an IP vendor, we are constantly bombarded with questions about how our technology can enhance performance, reduce latency, and lower power consumption. At the same time, reducing cost and time to market for the SoC design conflict with these requirements, even though they rank right up there among the top en... » read more

CPU, GPU or … VPU?
By Kurt Shuler - 05 Feb, 2016 - Comments: 4

Where is the semiconductor industry going in the post-smartphone era? What trends are going to shape next-generation applications and SoC development? Just by walking around the CES show floor this year, I would say advanced visual processing technology is the horse to put money on. It was everywhere, from ADAS systems, drones, to GoPro cameras, IP cameras with embedded facial recognition, m... » read more

How To Reduce Timing Closure Headaches
By Kurt Shuler - 22 Dec, 2015 - Comments: 0

As chips have become more complex, timing closure has provided some of the most vexing challenges facing design engineers today. This step requires an increasing amount of time to complete and adds significantly to design costs and back-end schedule risks. Wire delay dominates transistor switching delay Building high-performance modern CPUs involves pipelining to achieve high frequencies. I... » read more

Top 5 Reasons The SoC Interconnect Matters
By Kurt Shuler - 29 Oct, 2015 - Comments: 0

The on-chip interconnect is the one area of SoC design that still does not receive the priority that it deserves. It’s like Rodney Dangerfield: It gets no respect. However, that is changing because of rising chip complexity, smaller process dimensions, and acknowledgement of the fact that in a world where design teams commercially license most of the chip’s critical semiconductor IP (like C... » read more

ISO 26262: Top 3 Reasons For Hardware Implementation Of Functional Safety
By Kurt Shuler - 24 Sep, 2015 - Comments: 0

I’ve written articles before about ISO 26262 Certification because many SoC design teams are challenged by the barriers they have to overcome to achieve automotive functional safety, especially if they previously enjoyed success in mobility or computing but now want to shift attention to the growing array of electronics used in transportation such as automated driver assistance systems (ADAS)... » read more

As Moore’s Law Slows, Hedge Your Bets With Design Process Efficiency
By Kurt Shuler - 27 Aug, 2015 - Comments: 0

Are you dreading the day when Moore’s Law comes to a grinding halt? I’m concerned, but I’m not as fatalistic as some. Here's why: There are plenty of ways to eke out more scalability in the semiconductor design process through greater efficiency. SoC design realities make it imperative to re-evaluate mature semiconductor processes for greater efficiencies that yield lower costs, higher... » read more

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