Author's Latest Posts


Are You Designing The Right Product?


Development and production of SoCs is becoming more and more complex and expensive. And rightfully so, the semiconductor industry spends billions of dollars on verification efforts. Verification is about checking the design behaves per its specification, a process that is very important and well understood. Still, something can go terribly wrong because having a verified SoC does not guarant... » read more

Come Together Right Now Over… Virtual Prototypes


As a frequent traveler and gadgets enthusiast I love the concept of all my devices being connected. However, more often than not I experience a divide which is sometimes caused by bad software and sometimes caused by missing hardware interfaces. My recent frustration was related to my tablet missing a USB port to upload new maps to my GPS device. The GPS device became a divided, isolated pi... » read more

Wear Down Your Virtual Prototype


Just when you think you know all variations of embedded software development you are exposed to another domain of unique and interesting challenges. This happened to me awhile back when I started to learn about the software for Flash Memory controllers. You can read a lot about Flash market growth predictions or about the physical challenges of the next generation storage technologies he... » read more

Virtual Iron (Chef)


I love good food but I am a horrible cook. Partially because my wife is a wonderful chef at home and I can enjoy the comfort of just eating. Until recently, I couldn’t handle most of the kitchen equipment and I had no clue which ingredients and spices work well together. When I read cooking recipes my brain started to freeze and I felt completely clueless. This was nagging me at times and... » read more

The Forest And The Trees


If you’re deep into the details, it can be hard to see the bigger picture of what lies ahead. There is a saying for this, of course, which everyone knows: “He can’t see the forest for the trees.” So the solution is to rise above the trees to gain a better view. Interestingly, many benefits for using virtual prototypes for early software development result from the high level of a... » read more

Earthquake Proof Your Software Development


In this blog we tend to focus on the benefits and opportunities that arise when using virtual prototyping. However, in real life we well know that any situation bears not only opportunities but also risks. I was reminded of this by the recent earthquake disaster in Kumamoto Japan. Having lived in the most earthquake prone areas in the world for the past 10 years, I know firsthand how easy it is... » read more