Rich Collins

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Rich Collins is the product marketing manager for IP subsystems at Synopsys. In this role, he is responsible for developing strategies and positioning for market penetration and growth of ARC processors and ARC-based subsystems within the DesignWare IP portfolio.
Rich is an industry veteran with over 20 years of experience in embedded semiconductor R&D, product marketing and business development. Before joining Synopsys, he spent 17 years at Motorola/Freescale, where he held several technical and managerial roles within CPU, IP and SoC design and marketing teams across the company. Rich holds an MBA from Duke University's Fuqua School of Business as well as a BSE in Electrical Engineering from Duke University, where he also majored in Computer Science and Spanish.

Author's Latest Posts

Increasing Design Flexibility With RISC-V-Based Processor IP
By Rich Collins - 21 Oct, 2024 - Comments: 0

The semiconductor industry increasingly needs more flexible and scalable processor architectures, driving the growing adoption of RISC-V. Originally developed at the University of California, Berkeley, the open-source RISC-V instruction set architecture (ISA) has become very popular in recent years. RISC-V allows designers to customize their processor implementations to meet the specific needs ... » read more

Optimizing Embedded Narrowband IoT Modem Solutions To Meet IoT Connectivity Challenges
By Rich Collins - 07 May, 2020 - Comments: 0

As the concept of the internet-of-things (IoT) was taking shape, the communications industry started addressing the anticipated need to connect these “billions of IoT devices” (Figure 1). Since these devices are meant to address low-cost, low-power (battery operated) applications, cellular technology trends to increase bandwidth – driven largely by mobile phones – needed to be revisite... » read more

Securing High-Value Embedded Targets
By Rich Collins - 12 Oct, 2017 - Comments: 0

Understanding security threats and building solutions to protect against them is a relatively new concept for embedded developers. As an example, many early IoT devices were focused purely on cost. Designers spent very little time architecting robust security solutions. Today, these devices are more involved in users’ daily routines, processing sensitive data such as personal medical informat... » read more

Using An Integrated Subsystem To Accelerate Data Fusion In Your SoC
By Rich Collins - 13 Jul, 2017 - Comments: 0

The fusion of sensor data, voice, audio and biometrics is constantly increasing the processing requirements for applications in mobile, automotive and IoT markets. Next-generation digital sensors require higher bandwidths, and more advanced voice detection and speech recognition algorithms are driving the development of progressively more complex embedded ICs. Sensor fusion to data fusion T... » read more

Remove The Bus From Your Embedded System
By Rich Collins - 10 Dec, 2015 - Comments: 0

For many years, the 8-bit microcontroller has been the workhorse of embedded systems. Design teams favor the size and power benefits that a tightly coupled processor, such as the 8051 microcontroller, brings to their designs. The compact and ultra-low power 8-bit architecture improves battery life and reduces bill-of-material costs. However, embedded systems increasingly require higher perfo... » read more

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