Author's Latest Posts

Way, Way Beyond CES

By Tiffany Sparks This month, the eyes of the electronics industry were literally and figuratively on the Consumer Electronics Show. Reports put attendance for CES at upwards of 150,000 people. Just to put that figure in perspective, that’s roughly equivalent to the entire population of cities like Springfield, Mass., or Sioux Falls, S.D. (according to Wikipedia). And that’s actually large... » read more

Buzzwords: Dead or Alive?

By Tiffany Sparks “Time-to-market” and “time-to-volume” – are they overused marketing buzzwords? Until recently, I would have argued yes. After all, it seems like very few solutions in the semiconductor supply chain are not marketed along the lines of addressing time-to-volume or time-to-market challenges. But just because buzzwords become trite, it doesn’t mean they aren’t st... » read more

What A Difference A Decade Makes

By Tiffany Sparks Lately, I find myself in a reflective mood, pondering what’s changed over the past 10 years. Of course, with the 10th anniversary of 9/11 earlier this month, there’s been intense focus on what the world was like 10 years ago and what has changed since that fateful day: the thousands of lives lost, first on 9/11, then the lives lost in Afghanistan and Iraq; the geo-poli... » read more