There’s a new battle brewing between the giants, and it’s happening in your garage and on the road. Who’s winning?
The smartphone wars have been fought and won (well, at least for now), but now there’s a new electronics battle brewing in your garage, rather than your pocket.
The talk of smartphone SoC technology proliferating from phones and into cars has finally transformed into action, and major electronics companies are striking deals with established automobile manufacturers to integrate the benefits of a smartphone’s communications, multimedia and data processing abilities into your car. There are two divergent models of how this will occur, integrated vs. bring-your-own-device (BYOD). And there are two new competitors in BYOD, Apple CarPlay and Google Android Auto.
Who’s winning? Read below!
Integrated Auto Infotainment: Ford/Microsoft SYNC
Some electronics history: Contrary to what many people think regarding Microsoft’s and the U.S. auto industry’s capabilities for innovation, SYNC pioneered integrated in-vehicle communications and entertainment using “consumer-like” technology back in 2007. This was uncharted territory for the automobile industry, bringing communications, mapping and media capabilities from the established home-use user model to the automobile.
There were many issues that had to be overcome for the technology to be acceptable in the automobile, particularly around the user interface and interaction. Speech recognition technology was enhanced as a result of efforts by Ford and Microsoft, as was the industry’s understanding of safety issues due to “cognitive distraction.”
Although the SYNC system communicates with a mobile phone through Bluetooth, at its core it is an integrated embedded system, with a head unit that includes the Audio Control Module (ACM) and a separate module called the Accessory Protocol Interface Module (APIM). Both communicate using a vehicle’s existing CAN buses. The system runs Windows Embedded on Freescale’s ARM 11-based i.MX31L processor.
As SYNC evolved into a compelling feature, other automobile manufacturers chose to offer integrated infotainment and navigation systems using their own user interfaces rather than Microsoft’s or another vendor’s. Toyota’s Entune was released in 2011 and HondaLink followed last year.
BYOD: Apple CarPlay and Google Android Auto
Deeply embedded systems like Ford SYNC, Toyota Entune and HondaLink make the assumption that the primary “brains” of the system, meaning the media content and processing power, should be built into the car itself. However, as smartphones have proliferated and increased in processing power and storage capability, a new use model is emerging where the brains remain in the phone, and the automotive electronics become a “peripheral” used primarily for the human-machine interface.
Figure 2. Apple CarPlay in a 2014 Ferrari (left) and Google Android Auto (Sources: Ferrari (right), AutoGuide and Google (left))
We are seeing this today with the introduction of Apple CarPlay and Google Android Auto, where apps on your phone will be controlled via touchscreens, hard buttons and voice recognition integrated into the auto’s electronics.
Why is this new use model interesting? It all comes down to people and user interfaces. Connected Car Council managing director explained it best in Twice magazine: “By adopting a Google or Apple CarPlay platform, automakers now can offer a degree of infotainment familiarity to their customers and reduce complaints.”
BYOD will most likely predominate
There are other benefits to having the smartphone be the infotainment, navigation and communications “brain” of a car:
a. To learn more, Paul Garden from Synopsys wrote an excellent introductory article in EE Times about the requirements for semiconductor ISO 26262 compliance titled, “Is Your Processor IP ISO 26262-Compliant?”
b. Chris Turner from ARM has written a whitepaper on specific semiconductor features for ISO 26262 compliance titled, “Driving with ARMv8-R Architecture: from Mobile to Automobile.”
Because of the business issues and time cycles involved with traditional embedded automotive electronics, the BYOD model will most likely predominate. It gives the consumer access to their current technology in their car while avoiding the increased development costs of traditional automotive electronics.
Apple CarPlay vs. Google Android Auto: A tie for now?
It remains to be seen whether Apple CarPlay or Google Android Auto will be the 800-pound gorilla for automotive infotainment, navigation and communications. After a lot of press release reading and data scrubbing, I’ve determined the following:
Here’s the table of Apple CarPlay and Google Android Auto adopters by automobile make:
Automobile Make Apple CarPlay Google Android Auto Both
Sources:
http://www.twice.com/dealers-see-gains-android-auto-carplay/46007
http://www.inautonews.com/wp-content/uploads/2014/03/ferrari-ff-carplay-apple-1.jpg
http://www.autoguide.com/auto-news/2014/07/android-auto.html
https://www.apple.com/ios/carplay/
http://www.android.com/auto/
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