The Power Of Standards

By Barry Pangrle - 08 Jul, 2010 - Comments: 0

By Barry Pangrle It’s often said that the wonderful thing about standards is that there are so many to choose from. As an industry, EDA seems to have a short memory as VMM and OVM (now becoming UVM), VHDL and Verilog, and more recently UPF and CPF. In cases where one standard suffices, it is horribly inefficient to create multiple “standards.” It is a waste of effort and resources for ED... » read more

The Power Of The Customer Experience

By Barry Pangrle - 10 Jun, 2010 - Comments: 0

By Barry Pangrle Consumers of electronics don’t buy chips, they buy products or gadgets. Sure the geeks among us may know about “the chip” in a PC, typically in reference to the CPU or maybe even the GPU. But there are many chips in the product and you’d have to be an über-geek to know all of them. How many customers actually know the primary SoC in their smart phone? The point is ... » read more

It’s The Architecture

By Barry Pangrle - 13 May, 2010 - Comments: 0

Power optimization is a system issue. How many times have you experienced your cell phone provider sending your phone an update and the battery lifetime then improving? The hardware team built in the hooks but there just wasn't enough time to get the software together and tested before the product needed to ship, so the improved functionality shipped later. Well, that's at least one advanta... » read more

Money And Power

By Barry Pangrle - 07 May, 2010 - Comments: 0

By Barry Pangrle Companies developing products work within the realms of cost, features and quality. As the old saying goes, “choose two.” For chip design teams, the budget for the production cost of the chip is usually a constraint that is handed to them. Often that budget is not just the cost of the silicon but the cost for a finished part that is tested and packaged and ready to ... » read more

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