The Value Of A Model


Increased talk about the Digital Twin has brought models to the forefront of the discussion. What are the right models for particular applications? What is the correct level of abstraction? Where do the models come from and how are they maintained? How does one value a model? The semiconductor industry has been reluctant to create any model that is not directly used in the development path. ... » read more

Follow The Data


What does antitrust mean in the age of data? Data is in many cases gathered for free and has huge value to those who can turn that data into information and make decisions based on it. Amazon has become an example in retail because they see more sales data than any other retailer – not just what they sell, but what others choose to sell on their platform. Amazon gets to see all the data an... » read more

Should AI Mimic Real Life?


There is a lot we still do not know about how the human body and brain works. Today's machines are far from being anything like as capable, or power frugal, or having the ability to make decisions. True – machines have been made for highly specific tasks that can now beat a human. But there lies one of the human mind's greatest features – when it makes mistakes, it asks how it can do better... » read more

Top Stories For 2018


Each year, I look back to see what articles people like to read. The first thing that has amazed me each year at Semiconductor Engineering is that what should be a strong bias towards articles published early in the year never seems to play out. The same is true this year. More than half of the top articles were published after July. The second thing that remains constant is that people love... » read more

Patently Absurd


One thing I like about the holiday season is that it gives me the opportunity to be a little less formal and have a little fun. I find humor within the patent system. I can remember growing up and being told that our next-door neighbor was crazy—but brilliant because he had a patent. Everyone looked to him as though he was a technology god. Later in life I learned how easy it is to get a p... » read more

Reduction In First Silicon Success


Every two years, Harry Foster, chief scientist for Mentor, a Siemens Business, works with Wilson Research to do a verification study. Those studies have influenced many in the industry, indicating where users are experiencing the most pain, spending their time, growing their team sizes and where money would be best spent. However, over the past four years, the ASIC industry has basically been i... » read more

The Perfect Risk


The development of semiconductors is an act of risk management. Very simply put, if you take on too much risk, it could lead to product failure or a missed market window, both of which can cost $M. For a company that only produces one or two products a year, that can spell total disaster. If you do not take on enough risk, you are probably not going to end up with a competitive product that ... » read more

Hiring And Firing


I doubt if there is a manager, in any company, who likes to fire people. In addition, most companies are very cautious about getting rid of people. Human resources departments often put in place lengthy and complex procedures to provide a clear and well-documented path to someone's termination. During a recent Oski executive dinner, participants were quite heated in their discussion about th... » read more

A New Era For EDA


For almost the entirety of my time in EDA, which is approaching 40 years, the total number of design starts has been declining. A lot of this is to be expected. Semiconductors was the new and exciting world where startups popped up hoping to make it big in Silicon Valley, or indeed to become the next Silicon Valley, Forest, Swamp or Desert. Many of them didn't manage to get beyond a neat concep... » read more

Abstraction Aging


During the course of doing interviews for my article on system simulation and abstraction, I spoke to several people who, just like myself, had started their career pushing abstraction. At the time, we were all frustrated that the industry didn't move fast enough. The advantages of abstraction appeared to be so clear. Everyone developed slides showing that the cost to fix bugs increased the fur... » read more

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