September 2012 - Semiconductor Engineering

Looking Upstream
By Ed Sperling - 28 Sep, 2012 - Comments: 0

The majority of attention in energy efficiency is focused on consumer pain—how long a device can last between charges—but the real quantum leaps are happening further upstream these days. This is good news for a couple of reasons. First, it provides lots of opportunity for semiconductors in a market where pricing is much more elastic. Companies are willing to pay for energy savings, whic... » read more

Executive Briefing: Aart de Geus
By Ed Sperling - 27 Sep, 2012 - Comments: 0

By Ann Steffora Mutschler EDA, IP, semiconductors, electronics…actually every industry is woven into the tapestry of a global macroeconomic system. Running a business successfully within this environment requires a unique skillset; at once entrepreneurial as well as wise and discerning. System-Level Design sat down with Aart de Geus, chairman and co-CEO of Synopsys, to discuss these iss... » read more

Thanks For The Memories
By Ed Sperling - 27 Sep, 2012 - Comments: 0

By Ed Sperling The amount of real estate in a design now devoted to memories—SRAM on chip, DRAM off chip, and a few other more exotic options showing up occasionally—is a testament to the amount of data that needs to be utilized quickly in both mobile and fixed devices. Memory is almost singlehandedly responsible for the routing congestion now plaguing complex SoCs. It is one of the mai... » read more

Virtual Prototyping Is Golden
By Nithya Ruff - 27 Sep, 2012 - Comments: 0

By Nithya Ruff Watching the Olympics this past summer was quite exciting. I enjoyed seeing athletes at the peak of their performance and multiple records broken in many sports. What we don’t see is the years of practice and work behind this excellence. These athletes work at the technique, strength, endurance and mental attitude of winning. To me, this is no different than the work that goes... » read more

SMP, Asymmetric Multi- processing And The HSA Foundation
By Kurt Shuler - 27 Sep, 2012 - Comments: 0

When we hear the term “multiprocessing,” we often associate it with “symmetric multiprocessing (SMP).” This is because of SMP’s initial prevalence in the high-performance computing world, and now in x86/x64 servers and PCs. However, it’s been known for years that SMP’s ability to scale performance as the number of cores increases is poor. (For more information on SMP’s inability... » read more

You Get What You Want
By Frank Ferro - 27 Sep, 2012 - Comments: 0

By Frank Ferro Now that the iPhone 5 hype is quieting down, the discussion has turned to the A6 chip that is powering this must-have device. There is much speculation on what is inside the A6 processor. Is it a dual-core A15 or a custom architecture? Is it a ‘big.LITTLE’ architecture? What speed are cores running at—1.2GHz? Others argue that the graphics processor is of equal importance ... » read more

Choosing The Right Kite
By Jon McDonald - 27 Sep, 2012 - Comments: 0

By Jon McDonald At my 16-year-old son’s suggestion the two of us have been taking kite-surfing lessons. Last weekend part of the lesson covered the different kinds of kites, how they compare and reasons to use one versus another. One of the points made by the instructor was the need to have different kites for different conditions. It’s such a simple concept, but one that was forgotten ... » read more

Economic Resilience
By Ed Sperling - 27 Sep, 2012 - Comments: 0

Check out the lines at the Apple store for iPhones and you have to wonder what all the economists are worrying about. It seems incongruous, but the electronics industry is faring well in the face of a global economy that is flat in the best of places, sluggish in others, and faltering everywhere else. So what’s up? Mobile computing is the answer. While predictions of the computer’s de... » read more

Shrinking Power Budgets
By Ed Sperling - 27 Sep, 2012 - Comments: 0

While much of the electronics industry is coming to grips with maintaining power levels and trading that off with performance, most chips have largely lived within a fairly stable power budget. It certainly has gone down over the past decade, but not that drastically. There is certainly more functionality on chips, which makes it much harder to keep SoC power within a fixed number, but at least... » read more

Experts At The Table: FPGA Prototyping Issues
By Ed Sperling - 27 Sep, 2012 - Comments: 0

By Ed Sperling System-Level Design sat down to discuss challenges in the FPGA prototyping world with Troy Scott, product marketing manager at Synopsys; Tom Feist, senior director of marketing at Xilinx; Shakeel Jeeawoody, vice president of marketing at Blue Pearl Software; and Ralph Zak, business development director at EVE. What follows are excerpts of that discussion. SLD: As we go forwar... » read more

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