Being A Player In The Automotive IC Market

What’s needed to create advanced chips for cars and to stake a claim in the automotive supply chain.

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The automotive IC market is loaded with opportunity and above-average growth rates. Arguably, the pursuit of this opportunity explains much of the astonishing M&A activity among the world’s biggest semicos in recent years. The common denominator — whether for established auto IC vendors, big tech players edging into self-driving cars or automakers looking to design their own chips — is the need for EDA software to solve design, verification and test challenges. Mentor director of automotive marketing, Andrew Macleod, describes the tools that are key to creating advanced auto ICs and accordingly helping to stake out territory in the evolving auto supply chain.

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