category: Intelligent System Design

category: IoT, Security & Automotive

Picking The Right Processor
By Frank Schirrmeister - 24 Apr, 2012 - Comments: 1

By Frank Schirrmeister In an embedded system, the sole connection point between the software and the hardware is the processor. Somewhere right now the effort to develop software for a complex System-on-Chip (SoC) is surpassing the effort of developing the chip itself. As I pointed out in my recent description of the Design West conference in San Jose, complex ecosystems of related content, to... » read more

“Selling System-Level Design”
By Frank Schirrmeister - 20 Mar, 2012 - Comments: 0

By Frank Schirrmeister Between reviewing what happened in 2011, trying to predict what 2012 will have in store, and planning activity for the system-level design product line I am working on at Cadence, I ran across my notes and the summary of Jeff Cox’s book “Selling the Wheel”. As Silicon Valley high tech marketers we all have been accustomed to Geoffrey Moore’s “Crossing the Ch... » read more

Are Hardware Developers From Mars And Software Developers From Jupiter?
By Frank Schirrmeister - 21 Feb, 2012 - Comments: 0

By Frank Schirrmeister In a recent discussion fellow Blogger Kurt Shuler, when talking about hardware and software designers, said something along the lines “Given languages like Verilog, both hardware and software developers really do software, for hardware designers the software is just getting fixed much sooner.” I intuitively agreed with him, but his comment inspired this post in which... » read more

The Art Of Double-Indirect Sales And Product Marketing
By Frank Schirrmeister - 24 Jan, 2012 - Comments: 0

By Frank Schirrmeister The interaction between software and hardware development has been much discussed, with early software enablement being at the forefront of what system-level design in EDA tries to enable. The main reason why these discussions are so attractive to EDA – in my mind – is the impression that the number of software developers is significantly higher than that of hardware... » read more

All I Want For Christmas … Is A Census Of Software Developers!
By Frank Schirrmeister - 14 Dec, 2011 - Comments: 0

By Frank SchirrmeisterThe year is almost over and in my homeland of Germany, kids are preparing to appease Santa Claus and Knecht Ruprecht (the guy who gives you a rod if you misbehaved during the year) with a Christmas rhyme. I remember that as a kid, I was at one point reciting from memory the second chapter from the book of Luke: “In those days Caesar Augustus issued a decree that a census... » read more

Mapping Out The Value Of TLM Modeling
By Frank Schirrmeister - 16 Nov, 2011 - Comments: 1

I have written about the value of system-level design and moving up to next level of abstraction numerous times. This fall one of the most interesting steps of progress towards effective system-level design and emphasis on the importance of embedded software has been made by the two big FPGA vendors Altera and Xilinx. Both vendors have announced devices combining programmable logic of up to sev... » read more

Putting Kurzweil’s Singularity To The Mobile Test
By Frank Schirrmeister - 18 Oct, 2011 - Comments: 2

I have been fascinated by Ray Kurzweil’s book "The Singularity is Near"for a while (great book, the documentary “Transcendent Man” gives a great summary, and apparently a movie is coming up too). Bottom line Kurzweil is charting the accelerating rate of technology change. That chart hits the x-axis in 2045 and that’s the singularity as it is unclear what happens then. Do we have to adap... » read more

Ripple Effects Through Value Chains
By Frank Schirrmeister - 22 Sep, 2011 - Comments: 0

By Frank Schirrmeister This is the inaugural post for “Frankly Speaking,” a blog focused on embedded software and system-level design technologies, their adoption as technology themselves and how they enable technology adoption in the end markets. Tracking adoption and understanding its dynamics has been a passion of mine ever since I went to engineering school. After developing lots of... » read more

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