Internet Of Things Hype: The Sound And The Fury

By Kurt Shuler - 30 Jan, 2014 - Comments: 2

“It is a tale told by an idiot, full of sound and fury, signifying nothing.” —William Shakespeare, Macbeth Bill was referring to life in the above quote, but he may as well have been referring to the hype surrounding the Internet of Things (IoT) and how it is going to create a new era of innovation in the semiconductor industry. I’m skeptical, and I will tell you why. We’ve bee... » read more

Industry-Shaking Changes Ahead

By Kurt Shuler - 19 Dec, 2013 - Comments: 1

I’ve been closely following the increasing power of system OEMs (such as Apple, Google, Facebook and Microsoft) over players in the semiconductor industry with an eye toward understanding how this will affect others in the semi value chain. However, I haven’t paid as much attention to the root causes of why these changes are occurring. McKinsey & Company has provided our industry food f... » read more

Gartner Recommends Network-on-Chip (NoC) Technology For SoC Design

By Kurt Shuler - 21 Nov, 2013 - Comments: 0

In their latest Hype Cycle for Semiconductors and Electronics Technologies report, Gartner Research has taken the bold step of recommending that all enterprises involved in advanced SoC design should seriously evaluate network-on-chip (NoC) technology based interconnect fabric IP: “The technology has continued to receive a good amount of publicity along with continued adoption by leading S... » read more

There’s A New Paradigm In Town

By Kurt Shuler - 24 Oct, 2013 - Comments: 0

I recently wrote an article in the October 9th issue of EETimes that appears to have rattled the semiconductor industry a bit. Entitled “Wake Up, Semi Industry: System OEMs Might Not Need You,” the article conveyed the fact that many system-level OEMs now have the capability — and desire — to develop their own application-specific chips. This may be news to many. But a simple review... » read more

What Can Go Wrong?

By Kurt Shuler - 25 Sep, 2013 - Comments: 0

It’s no surprise that most corporate system-on-chip (SoC) design teams are dispersed throughout the world, with different functional teams often located in different countries and continents. For example, we have many customers whose SoC architecture is defined in the United States, but subsystems such as graphics and signal processing are designed elsewhere. Companies choose this approach in... » read more

The Single Platform Strategy

By Kurt Shuler - 22 Aug, 2013 - Comments: 0

By Kurt Shuler For semiconductor companies in high-volume or emerging growth markets, the days of using multiple platforms to address different segments are over. The new era of using a single platform to address several different segments is rapidly taking hold. Adding fuel to this transition is the greater flexibility that design teams have to spin derivatives of those single platforms. T... » read more

A Brief History Of The Interconnect

By Kurt Shuler - 25 Jul, 2013 - Comments: 0

By Kurt Shuler The high functional integration of system-on-chip designs today is driving the need for new technological approaches in semiconductor design. Anyone who owns a Samsung Galaxy S4, HTC One or comparable smartphone can see the benefits of integrating onto one chip all the computing functions that were traditionally separate, discrete chips on a PC computer motherboard. For next-gen... » read more

DAC Is Dead? Long Live DAC!

By Kurt Shuler - 27 Jun, 2013 - Comments: 0

By Kurt Shuler I have long decried the declining attendance at the ACM/EDAC/IEEE Design Automation Conference (DAC), especially in regard to this trend’s adverse effect on continuing professional education (CPE) opportunities for our industry’s engineers. (See my May 2011 article, “The Trouble With Tradeshows, for more.) In fact, for those of you who know me personally, I have sometimes ... » read more

Just Add IP

By Kurt Shuler - 30 May, 2013 - Comments: 0

When discussing SoC design with my semiconductor design and software development peers, the conversation eventually gets around to the problem of, “There’s just too much IP!” The feelings I hear border on exasperation at the problem of integrating IP on today’s large SoCs. Engineers who were once paid to write lines of Verilog or C code from scratch are now spending much of their time t... » read more

The Analyst View

By Kurt Shuler - 25 Apr, 2013 - Comments: 0

By Kurt Shuler I was fortunate to be able to meet with 13 different semiconductor industry analysts from eight different companies over the last two weeks. Our conversations ranged from the current state of the semiconductor industry to future software architecture trends. I want to take this opportunity to thank them once again for the exchange of ideas and the opportunity to learn from them.... » read more

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