What Can Go Wrong?


It’s no surprise that most corporate system-on-chip (SoC) design teams are dispersed throughout the world, with different functional teams often located in different countries and continents. For example, we have many customers whose SoC architecture is defined in the United States, but subsystems such as graphics and signal processing are designed elsewhere. Companies choose this approach in... » read more

The Single Platform Strategy


By Kurt Shuler For semiconductor companies in high-volume or emerging growth markets, the days of using multiple platforms to address different segments are over. The new era of using a single platform to address several different segments is rapidly taking hold. Adding fuel to this transition is the greater flexibility that design teams have to spin derivatives of those single platforms. T... » read more

A Brief History Of The Interconnect


By Kurt Shuler The high functional integration of system-on-chip designs today is driving the need for new technological approaches in semiconductor design. Anyone who owns a Samsung Galaxy S4, HTC One or comparable smartphone can see the benefits of integrating onto one chip all the computing functions that were traditionally separate, discrete chips on a PC computer motherboard. For next-gen... » read more

DAC Is Dead? Long Live DAC!


By Kurt Shuler I have long decried the declining attendance at the ACM/EDAC/IEEE Design Automation Conference (DAC), especially in regard to this trend’s adverse effect on continuing professional education (CPE) opportunities for our industry’s engineers. (See my May 2011 article, “The Trouble With Tradeshows, for more.) In fact, for those of you who know me personally, I have sometimes ... » read more

Just Add IP


When discussing SoC design with my semiconductor design and software development peers, the conversation eventually gets around to the problem of, “There’s just too much IP!” The feelings I hear border on exasperation at the problem of integrating IP on today’s large SoCs. Engineers who were once paid to write lines of Verilog or C code from scratch are now spending much of their time t... » read more

The Analyst View


By Kurt Shuler I was fortunate to be able to meet with 13 different semiconductor industry analysts from eight different companies over the last two weeks. Our conversations ranged from the current state of the semiconductor industry to future software architecture trends. I want to take this opportunity to thank them once again for the exchange of ideas and the opportunity to learn from them.... » read more

Staying Neutral


By Kurt Shuler It’s official: The great IP land grab has begun. The process actually has been taking place gradually, but has accelerated with Imagination Technologies’ acquisition of MIPS last year and, most recently, Cadence’s acquisition of Tensilica. For makers of semiconductors, four competing IP behemoths are emerging after years of fragmentation within the semiconductor IP indu... » read more

Advanced SoC Interconnect IP


By Kurt Shuler I am thoroughly enjoying 2013. That’s because there seems to be a lot more reason for optimism this year than last year. But before we let go of 2012, it’s important to reflect on the past year and see what it can teach us so we can make better business decisions moving forward. The one lesson learned is that flexibility for SoC designs is increasingly more important. In ... » read more

Looking Ahead


By Kurt Shuler 2012 has been a tough year for the semiconductor industry and supplier industries like semiconductor intellectual property (IP), with a projected semiconductor sales decline of 3% below 2011’s results. But to those of us in the industry, the decline of 2012 was measured not in numbers, but in its effects on the people in our industry. 2012 brought significant change to the ... » read more

Putting The “Heterogeneous” In The HSA Foundation


By Kurt Shuler In last month’s article I explained why symmetric multiprocessing (SMP) architectures have been popular in PC and server markets, and why heterogeneous or asymmetric multiprocessing (AMP) has been the norm in mobility and consumer electronics markets. I also explained the trends that are leading PC and server markets to adopt heterogeneous architectures and introduced the HSA ... » read more

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