category: NoC NoC

category: IoT, Security & Automotive

Just Add IP
By Kurt Shuler - 30 May, 2013 - Comments: 0

When discussing SoC design with my semiconductor design and software development peers, the conversation eventually gets around to the problem of, “There’s just too much IP!” The feelings I hear border on exasperation at the problem of integrating IP on today’s large SoCs. Engineers who were once paid to write lines of Verilog or C code from scratch are now spending much of their time t... » read more

The Analyst View
By Kurt Shuler - 25 Apr, 2013 - Comments: 0

By Kurt Shuler I was fortunate to be able to meet with 13 different semiconductor industry analysts from eight different companies over the last two weeks. Our conversations ranged from the current state of the semiconductor industry to future software architecture trends. I want to take this opportunity to thank them once again for the exchange of ideas and the opportunity to learn from them.... » read more

Staying Neutral
By Kurt Shuler - 28 Mar, 2013 - Comments: 0

By Kurt Shuler It’s official: The great IP land grab has begun. The process actually has been taking place gradually, but has accelerated with Imagination Technologies’ acquisition of MIPS last year and, most recently, Cadence’s acquisition of Tensilica. For makers of semiconductors, four competing IP behemoths are emerging after years of fragmentation within the semiconductor IP indu... » read more

Advanced SoC Interconnect IP
By Kurt Shuler - 28 Feb, 2013 - Comments: 0

By Kurt Shuler I am thoroughly enjoying 2013. That’s because there seems to be a lot more reason for optimism this year than last year. But before we let go of 2012, it’s important to reflect on the past year and see what it can teach us so we can make better business decisions moving forward. The one lesson learned is that flexibility for SoC designs is increasingly more important. In ... » read more

Looking Ahead
By Kurt Shuler - 19 Dec, 2012 - Comments: 0

By Kurt Shuler 2012 has been a tough year for the semiconductor industry and supplier industries like semiconductor intellectual property (IP), with a projected semiconductor sales decline of 3% below 2011’s results. But to those of us in the industry, the decline of 2012 was measured not in numbers, but in its effects on the people in our industry. 2012 brought significant change to the ... » read more

Putting The “Heterogeneous” In The HSA Foundation
By Kurt Shuler - 25 Oct, 2012 - Comments: 0

By Kurt Shuler In last month’s article I explained why symmetric multiprocessing (SMP) architectures have been popular in PC and server markets, and why heterogeneous or asymmetric multiprocessing (AMP) has been the norm in mobility and consumer electronics markets. I also explained the trends that are leading PC and server markets to adopt heterogeneous architectures and introduced the HSA ... » read more

SMP, Asymmetric Multi- processing And The HSA Foundation
By Kurt Shuler - 27 Sep, 2012 - Comments: 0

When we hear the term “multiprocessing,” we often associate it with “symmetric multiprocessing (SMP).” This is because of SMP’s initial prevalence in the high-performance computing world, and now in x86/x64 servers and PCs. However, it’s been known for years that SMP’s ability to scale performance as the number of cores increases is poor. (For more information on SMP’s inability... » read more

From Hype To Reality
By Kurt Shuler - 23 Aug, 2012 - Comments: 0

By Kurt Shuler My purpose in this article is to explain Gartner Research’s Hype Cycle and relate it to the Technology Adoption Lifecycle popularized by Geoffrey Moore’s book, “Crossing the Chasm.” These two models can be used together to provide a combined picture of market expectations and expected technology adoption rates, but people often get the timeframes and takeaways wrong. So ... » read more

Who Calls The Shots?
By Kurt Shuler - 26 Jul, 2012 - Comments: 0

By Kurt Shuler Who REALLY calls the shots in chip design today? That sounds like a stupid question. Who really calls the shots in chip design today? Well, chip designers of course. But you’re wrong if you mean to say that the traditional semiconductor manufacturers are the ones who always do all the hefty work of chip design, including determining requirements, performing technical tra... » read more

What’s On TV?
By Kurt Shuler - 24 May, 2012 - Comments: 0

By Kurt Shuler Could Apple TV revive the digital TV (DTV) market? That was the underlying question behind a trio of presentations given at yesterday’s Gartner Semiconductor Briefing at in San Jose. Three Gartner analysts outlined a path forward for our industry to innovate its way out of the morass that has become the digital TV market. Alfonso Velosa was the first analyst to present a... » read more

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