Speeding Time-To-Market With A Comprehensive And Tightly Integrated Design And Verification Process

Case study: PCB design optimization


Nobo Automotive Technology Co., Ltd. is a high-tech automotive electronics company under the Nobo Automotive group, focusing on intelligent cockpit, vehicle control, connectivity, and driving. Its range of products include cabin domain controllers, displays, instrument clusters, infotainment systems, central electronic units, T-Box terminals, and driving domain controllers, among others. Nobo Automotive Technology strives to expand intelligent business operations and seek business growth opportunities in the era of intelligent automobiles.

By assembling a high-quality-talent team of industry experts in architecture, software, hardware, displays, acoustics, and more, Nobo Automotive Technology aims to build software and hardware R&D capabilities with electrical/electronic architectures as the core integrating system. “We place emphasis on technical development and innovation, possessing leading, full-stack technologies and production capabilities in electronic systems, hardware, software, testing, acoustics, displays, radar, and other fields,” Lishun Chen, R&D General Manager of Nobo Automotive, said. “The competition is fierce, and the market is rapidly evolving.”

PCB system design is crucial because PCBs serve as the backbone for all automotive electronics. The engineering team at Nobo Automotive Technology is responsible for the entire hardware design and implementation process, and electronic design tools are crucial to their success. These tools help them quickly modularize and concretize design concepts, ideas, and architectures and further refine them to individual electronic components and network connections.

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