Expanding Ecosystem Drives Auto Chip Gold Rush

Semiconductor chips designed to support automotive applications have been around for more than 40 years, which is a very long time in the technology business. These chips have been developed by semiconductor integrated device manufacturers (IDMs), which control every step of the design, manufacturing, test, qualification, reliability and quality aspects of these automotive chips. Special se... » read more

How We’ll Get There from Here

The electronics industry is like a battleship with remarkable handling properties. I thought about it this week sitting at an industry event a day after stumbling across Neptune—the technology project, not the god. Those two experiences forced me to rethink some fundamental assumptions about system design and how the ecosystem responds to change. If you’ve not heard of Neptune, it... » read more