tag: Amazon

Blog Review: June 25
By Ed Sperling - 25 Jun, 2014 - Comments: 0

Is the Amazon Fire smart phone a paradigm shift? Cadence’s Brian Fuller looks at the first application-specific smart phone and why it’s noteworthy—regardless of how well it fares against phones made by Apple and Samsung. Rambus’ Deepak Chandra Sekar digs deep into interconnect technology and where the prevailing winds are blowing—copper barrier/cap/liner optimization, a slowdown i... » read more

Look Who’s Making Chips
By Ed Sperling - 27 Mar, 2014 - Comments: 1

The entry into the chip business by companies such as Apple, and possibly Google, Amazon and a handful of others, may seem like a land grab in the semiconductor world, but the reality is that system companies have always done their own semiconductor design. Only the names have changed. IBM made its own PC processors, and it still makes them for its high-end servers. HP made chips for its PCs... » read more

Power Shift
By Ed Sperling - 13 Mar, 2014 - Comments: 1

The disaggregation of the mobile market, which began with Nokia, Ericsson and RIM challenging the entrenched position of Motorola back in the late 1990s, is shifting again. This time it’s being driven by a different kind of power play, namely physical power issues inside a device. The biggest problem in shrinking die and pushing economies of scale in conjunction with Moore’s Law is relat... » read more

Big Iron Conundrums
By Ed Sperling - 24 May, 2013 - Comments: 0

Enormous attention is being focused on energy efficiency in mobile devices because time between charges trumps a slight boost in performance. Inside of data centers those benefits are far less clear. While energy costs remain a huge factor—they are a visible part of the bottom line costs for a CIO—how to reduce those costs is anything but a simple equation. Just adding more energy-saving... » read more

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