tag: automotive industry

Automotive Outlook 2025: Ecosystem Pivots Around SDV
By Ann Mutschler - 06 Feb, 2025 - Comments: 0

The automotive industry is deep in the throes of a massive shift to software-defined vehicle architectures, a multi-year effort that will change the way automotive chips are designed, where they are used, and how they are sourced. Creating a new vehicle architecture is no small feat. OEMs need to figure out who to partner with and which aspects of their current architecture to include. This ... » read more

Auto Ecosystem Begins Shift To Software-First
By Ann Mutschler - 30 Dec, 2024 - Comments: 0

Experts at the Table: The automotive ecosystem is in the midst of an intense evolution as OEMs and tiered providers grapple with how to deal with legacy technology while incorporating ever-increasing levels of autonomy, electrification, and software-defined vehicle concepts. Semiconductor Engineering sat down to discuss these and other related issues with Wayne Lyons, senior director for the au... » read more

Automotive OEMs Focus On SDVs, Zonal Architectures
By Ann Mutschler - 07 Nov, 2024 - Comments: 0

Giant automotive OEMs are re-evaluating how quickly to move to advanced technologies and software-driven designs amid crushing financial pressure from low-cost EVs developed in other markets such as China. U.S., European, and Japanese OEMs have been struggling for the past half-decade or so to figure out which is the best approach to developing EVs, undergoing multiple shifts in both hardwar... » read more

DAC 2020 Day One
By Ann Mutschler - 21 Jul, 2020 - Comments: 0

DAC 2020 is like no other Design Automation Conference. It is virtual for this year — and hopefully only this year. The COVID pandemic has proven that face-to-face meetings and conferences are invaluable for many reasons. But with none of the distractions of a traditional conference, focusing on the content was easy. And because the sessions have been pre-recorded, the speakers for each se... » read more

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