tag: business

Designing Chips In A ‘Lawless’ Industry
By Ed Sperling - 02 Aug, 2021 - Comments: 2

The guideposts for designing chips are disappearing or becoming less relevant. While engineers today have many more options for customizing a design, they have little direction about what works best for specific applications or what the return on investment will be for those efforts. For chip architects, this is proving to be an embarrassment of riches. However, that design freedom comes wit... » read more

Rethink, Not Replicate
By Brian Bailey - 29 Jul, 2021 - Comments: 0

We should start to call COVID the Great Disrupter. It caused many things to change, ranging from how the industry has been tackling education, to supply chains, the ability to find products in stores, and the pricing and availability of materials, workers, and office space. I can't see anyone fully trusting just-in-time supply chains anymore, even though they sometimes provided financial advant... » read more

Challenges For New AI Processor Architectures
By Brian Bailey - 29 Jul, 2021 - Comments: 0

Investment money is flooding into the development of new AI processors for the data center, but the problems here are unique, the results are unpredictable, and the competition has deep pockets and very sticky products. The biggest issue may be insufficient data about the end market. When designing a new AI processor, every design team has to answer one fundamental question — how much flex... » read more

Behind The Intel-GlobalFoundries Rumor
By Ed Sperling - 19 Jul, 2021 - Comments: 5

A Wall Street Journal report that Intel is looking to buy GlobalFoundries has sparked discussions across the industry. But what exactly this would mean, and why now versus a couple years ago, needs some context. There are layers upon layers of irony behind this would-be deal, and it dates back decades to some rather famous encounters. Consider former AMD CEO Jerry Sanders' 1991 comment that ... » read more

EDA, IP Numbers In Record Territory
By Ed Sperling - 16 Jul, 2021 - Comments: 0

EDA and semiconductor IP revenue soared to a new high, up 17% worldwide in Q1 compared to the same period in 2020, with revenue in China surging 73%, according to new data from SEMI's Electronic System Design Alliance. For many financial reports outside of semiconductors, strong growth numbers can be misleading because they reflect comparatively weak earnings stemming from pandemic-related s... » read more

CEO Outlook: Chiplets, Longer IC Lifetimes, More End Markets
By Ed Sperling - 14 Jul, 2021 - Comments: 1

Experts at the Table: Semiconductor Engineering sat down to discuss chiplets, longer IC lifetimes, and a spike in the number of end applications with Lip-Bu Tan, CEO of Cadence; Simon Segars, CEO of Arm; Joseph Sawicki, executive vice president of Siemens IC EDA; John Kibarian, CEO of PDF Solutions; Prakash Narain, president and CEO of Real Intent; Dean Drako, president and CEO of IC Manage; an... » read more

EDA In The Cloud
By Ann Mutschler - 09 Jun, 2021 - Comments: 0

Hagai Arbel, CEO of Vtool, talks with Semiconductor Engineering about the benefits of moving EDA tools to the cloud, why it has been slow to take off, and what will drive this trend in the future. » read more

Reliability Costs Becoming Harder To Track
By Ed Sperling And Susan Rambo - 08 Jun, 2021 - Comments: 0

Ensuring reliability in chips is becoming more complex and significantly more expensive, shifting left into the design cycle and right into the field. But those costs also are becoming more difficult to define and track, varying greatly from one design to the next based upon process node, package technology, market segment, and which fab or OSAT is used. As the number of options increases fo... » read more

Rethinking Business As Usual
By Rosie Medina - 20 May, 2021 - Comments: 0

Few things can snap your priorities into focus like the onset of a pandemic. Our industry is known for its cyclical nature, so adapting to change is not a new concept. But dealing with the challenges posed by COVID-19 has been like nothing any of us have experienced before. QP Technologies has been fortunate to weather the pandemic well – less than 0.05% of our staff has tested positive, w... » read more

Recalculating The Cost Of Test
By Ed Sperling - 11 May, 2021 - Comments: 0

The cost of test is rising. For decades, test was limited to a flat 2% of the cost of designing and manufacturing a chip. Today, no one is quite sure what that cost really is, and there doesn't seem to be any single formula for determining it. In some cases, there isn't even a sense of urgency to finding out. Several significant changes are occurring that make any formula difficult to cal... » read more

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