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AEK: Powerpoint Is Easy—Change is Hard


A major message to big-name automakers at the Automobil Elektronik Kongress 2022 was, "You old-time car guys don't get it. We have to deliver a smartphone experience in a vehicle. If not, we will be out of our jobs, and someone else will." CARIAD I thought that the most interesting presentation was by Riclef Schmidt-Clausen of CARIAD. CARIAD is a spinout from Volkswagen (VW) of their software... » read more