category: The Early Edition

category: IoT, Security & Automotive

Why The Early Edition Was Late
By Atrenta - 23 Sep, 2010 - Comments: 0

By Mike Gianfagna I was a little late with the Early Edition this month. This is kind of embarrassing given the name. Anyone in EDA sales will understand why. It’s the end of the quarter, about a week to go. I’ve been really, really busy. Many EDA companies will book more than 50% of the quarter’s business in the next week. The bean counters have a name for this phenomenon: the ho... » read more

It’s Late Q3 – Do You Know Where Your Chip Is?
By Atrenta - 26 Aug, 2010 - Comments: 0

By Mike Gianfagna Design complexity is increasing. We all get that. But there are other forces at play that may be more significant. Supply chain complexity is also increasing. Outsourcing and off-shoring continue to rise. There exists a general tendency to surrender the fate of your chip to more people. Overlay this situation with the simple fact that in more and more cases the chip defines t... » read more

What EDA360 Isn’t
By Atrenta - 22 Jul, 2010 - Comments: 0

By Mike Gianfagna The EDA360 White Paper that Cadence Design Systems published a few months back certainly has everyone talking. It’s well written. The messages are compelling. The content has a viral quality. The printed collateral is visually appealing. The microsite is engaging. Most of us only wish we had the marketing budget to do this kind of stuff. A healthy marketing budget is a n... » read more

The ‘Hospital Pass’ Of Chip Design
By Ron Craig - 24 Jun, 2010 - Comments: 0

By Ron Craig My wife is very understanding. Once every four years I become somehow distracted for 90 minute periods over the course of about a month, unresponsive to the most basic requests and occasionally straining to explain the minutiae of the offside trap, the beauty of the ‘nutmeg,’ the tactics of the three game group stage and why the flag didn’t go up because the left back on the... » read more

Timing Closure And Denial
By Ron Craig - 10 Jun, 2010 - Comments: 0

By Ron Craig I live in a reasonably remote area—defined as more than 10 miles from the nearest Starbucks. Given that I spend a fair amount of time driving, I’m conscious of things like safety and mileage. One thing that has a big impact on both is the health of my tires, and after having a recent replacement set installed I noticed that my ‘local’ tire shop offered things like regula... » read more

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