Experts At The Table: Building A Better Mousetrap


Low-Power Design sat down with Richard Zarr, chief technologist for the PowerWise Brand at National Semiconductor; Jon McDonald, technical marketing engineer in Mentor Graphics’ design creation business unit; Prasad Subramaniam, vice president of design technology at eSilicon; Steve Carlson, vice president of marketing at Cadence Design Systems, and David Allen, product director for power at ... » read more

Experts At The Table: Platform-Based Design


By Ed Sperling System-Level Design sat down with Simon Bloch, vice president and general manager of ESL/HDL Design and Synthesis at Mentor Graphics; Mike Gianfagna, vice president of marketing at Atrenta; and Jim Hogan, a private investor. What follows are excerpts of a lively, often contentious two-hour conversation.     SLD: Where does the consolidation happen in the chip design world... » read more

Experts At The Table: Platform-Based Design


By Ed Sperling System-Level Design sat down with Simon Bloch, vice president and general manager of ESL/HDL Design and Synthesis at Mentor Graphics; Mike Gianfagna, vice president of marketing at Atrenta; and Jim Hogan, a private investor. What follows are excerpts of a lively, often contentious two-hour conversation.   SLD: What’s the starting point for designs in this world? Hogan: I... » read more

Experts At The Table: Platform-Based Design


By Ed Sperling System-Level Design sat down with Simon Bloch, vice president and general manager of ESL/HDL Design and Synthesis at Mentor Graphics; Mike Gianfagna, vice president of marketing at Atrenta; and Jim Hogan, a private investor. What follows are excerpts of a lively, often contentious two-hour conversation. SLD: Let’s start out with a point of reference before we get going on ... » read more

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