tag: eSilicon

Experts At The Table: Nice To Have Vs. Need To Have
By Ed Sperling - 10 Jun, 2010 - Comments: 0

Low-Power Engineering sat down to discuss what’s essential and what isn’t in EDA with Brani Buric, executive vice president at Virage Logic; Kalar Rajendiran, senior director of marketing at eSilicon; Mike Gianfagna, vice president of marketing at Atrenta, and Oz Levia, vice president of marketing and business development at Springsoft. What follows are excerpts of that conversation. LPE... » read more

Balancing Quality, Cost And Locale
By Ann Mutschler - 27 May, 2010 - Comments: 0

By Ann Steffora Mutschler As more features are packed into a single SoC there are simply more time-critical decisions to make. Instead of holding up one chip of a six-chip chipset, a delay or error on one chip can stop the whole parade. That explains why one of the most vibrant parts of the business at big EDA companies these days is standard IP, and why most of the other commercial IP make... » read more

Road To DAC: The Future Of Design
By Ed Sperling - 07 May, 2010 - Comments: 0

eSilicon Chairman and CEO Jack Harding sounds off on what's changing in design and how EDA needs to adapt. [youtube vid=IwvUAKKYMVI] » read more

Who’s Calling The Shots Now?
By Ann Mutschler - 22 Apr, 2010 - Comments: 0

By Ann Steffora Mutschler Determining who makes the decisions in semiconductor industry is not as easy as it sounds. There is not a straight line of responsibility in today’s market due to changing industry dynamics such as the shift from the IDM business model to the foundry model. “If you go back far enough, everyone had to manufacture their own chips. There was a substantial influenc... » read more

Getting To Market Faster
By Jack Harding - 22 Apr, 2010 - Comments: 0

By Jack Harding IP reusability has been a drumbeat in the semiconductor industry for a dozen years or more. The thesis is simple: Why build again what you already have? And with most durable, simple statements, the foundation is profundity. The basic need has yielded breakthrough innovation from IP companies large and small. EDA methodologies to “assemble” blocks from pre-existing inven... » read more

5 Reasons You Can’t Do It Yourself
By Jack Harding - 25 Mar, 2010 - Comments: 0

By Jack Harding With the recent Global Semiconductor Alliance (GSA) Board of Directors vote to create a new category of semiconductor company, the value chain producer’s contribution to the overall industry has been formalized and made permanent. This should come as no surprise. The VCP market segment is closing in on $1 billion in annual sales. The category has evolved from a conceptua... » read more

Make vs. Buy
By Ann Mutschler - 25 Feb, 2010 - Comments: 0

By Ann Steffora Mutschler The age-old question of whether to make or buy is time immemorial, and is particularly true for the cyclical semiconductor industry. At the end of the day, the answer comes down to how the decision maker feels about having or losing control. Fifteen years ago, whether to make or buy something—be it the design, libraries, memory, implementation, verification, te... » read more

Remaking The Design Landscape
By Ed Sperling - 28 Jan, 2010 - Comments: 0

By Ed Sperling Every now and then a new trend comes along in the semiconductor design world, often because an old tool doesn’t work well anymore or because a new one is achieving critical mass. Lithography moved to immersion when the wavelength couldn’t be refracted far enough anymore. Designers at the advanced end of Moore’s Law began using tools like high-level synthesis and Transa... » read more

The GSA’s Big Opportunity
By Jack Harding - 28 Jan, 2010 - Comments: 0

By Jack Harding The Global Semiconductor Alliance, the GSA, is at the front lines of a great opportunity. As the semiconductor industry has become a 24-hour-per-day, seven-day-per-week flywheel of activity and innovation, there is only one organization in the world poised to keep pace. It was no stray coincidence that precipitated the renaming of the Fabless Semiconductor Association, the... » read more

Value Shift
By Ed Sperling - 27 Jan, 2010 - Comments: 0

System Level Design talks with Tom Quan of TSMC, John Koeter of Synopsys, Kalar Rajendiran of eSilicon and Phil Yastrow of Avago about where the value has shifted in the semiconductor design chain and why. [youtube vid=MvSaHSYDqVQ] » read more

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