ADAS Meets Anthropology


Melissa Cefkin, principal scientist and design anthropologist at the Nissan Research Center, sat down with Semiconductor Engineering to talk about how people will interact with autonomous vehicles and AI and why different disciplines are required to make this work. What follows are excerpts of that conversation. SE: Why did Nissan hire an anthropologist? Cefkin: Anthropologists have been ... » read more

Cobalt Shortages Ahead


Rapid growth of electric vehicles is creating an enormous demand for cobalt, causing tight supply, high prices and supply chain issues for this critical material. Cobalt is a ferromagnetic metal and one of the key materials used in lithium-ion batteries for cell phones, notebook PCs, battery-electric cars and hybrids. It also is used in alloys and semiconductors. And while the IC industry co... » read more

Rules Of The Driverless Road


The growing disparity among states, countries and carmakers over autonomous driving is turning what should be a logical progression into chaos. Consider what's happening in California, which is determined to remain the leader in this tech revolution. The state last month relaxed its testing rules so that cars can be monitored remotely, with no driver actually present inside the car. I... » read more

Anatomy Of An Autonomous Vehicle Crash


The rollout of autonomous vehicles will have far-reaching impacts on technology, business and social interactions, but it also will set in motion a whole new side of technology development and new legal frameworks to prove what went wrong when these vehicles are involved in an accident. This isn't just something to plan for down the road. The California Department of Motor Vehicles this week... » read more

5 Takeaways From ISS 2018


At the recent Industry Strategy Symposium (ISS) in Half Moon Bay, Calif., there were a multitude of presentations on a number of subjects. The event, sponsored by SEMI, had presentations on the outlook for ICs and equipment. As part of the program, ISS also discussed the latest business and technology trends. In no particular order, here are my five takeaways from ISS: Ranging forecasts ... » read more

The Road To Autonomy


Visions of autonomous driving were everywhere at CES 2018 in Las Vegas and the North American International Auto Show in Detroit. Still, while there is progress in the technology, it will be years before the average motorist can get a fully autonomous vehicle. Advanced driver-assistance systems are gaining in complexity and scope, representing steps toward automated driving. At CES 2018, ... » read more

Giant Auto Industry Disruption Ahead


The move to self-driving vehicles over the next decade or so will result in a massive restructuring of entire segments of the global economy that have evolved to create and support automobiles and the people who drive them. The shift will create many new jobs-particularly for semiconductors and electronic systems-and conservatively it will eliminate hundreds of thousands of existing ones. It... » read more

Auto Suppliers: More Than Chips


The semiconductor industry is revving up its present and future contributions to advanced driver-assistance systems and autonomous driving. Those areas represent tremendous growth opportunities for chips, modules, and software going into automotive electronics. There’s also the development of artificial intelligence and machine learning applications in automotive design, which are brand new c... » read more

IoT’s Potential In Japan


Going to Semicon Japan was a real treat this year. The event was held at a new location, the weather was sunny, and the exhibits/presentations were engaging. During my walks around the exhibit floor I was drawn to the metrology and material characterization tools. Those booths seemed to have the most interesting information to share. Talking with companies like Rigaku provided insight into the ... » read more

Blog Review: April 23


Mentor’s John Day looks backward through a smart rearview mirror from Nissan. No glare, even at night or at sunset, and a wider field of vision. You have to wonder why this technology took so long. Synopsys’ Karen Bartleson wonders when the IoT will actually arrive, given the delay in durable goods, a concern over security and the effects of government regulation. Answer: When we stop ta... » read more

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