tag: Sonics

CEO Outlook: 2016
By Ed Sperling - 04 Jan, 2016 - Comments: 1

Semiconductor Engineering talked with 10 CEOs from all sides of the Semiconductor Industry for a high-level view of what to expect this year—good and bad. What follows are excerpts of those conversations, which were compiled over the past month. Scott McGregor, president and CEO of Broadcom "We're going to see more M&A. In the past, you only did deals that made sense strategically or ... » read more

Bridging Hardware And Software
By Ann Mutschler - 22 Dec, 2015 - Comments: 0

Since the advent of embedded systems there has been a struggle between hardware engineers trying to understand the mindset of their software counterparts, and vice versa. That struggle is alive and well today—and it's costing everyone money. This divide is rife with passion, territoriality and misunderstanding. It has delayed tapeouts, created errors and inefficiencies that take time and e... » read more

The Week In Review: Design/IoT
By Jesse Allen - 11 Dec, 2015 - Comments: 0

Mergers & Acquisitions Zuken acquired one of its USA resellers, electrical applications provider Caetek. The company also developed software for harness manufacturers that integrated with Zuken's electrical wiring, control systems and fluid engineering toolset. The NXP-Freescale merger is, at last, official. The largest revenue source for the combined company will be automotive, proje... » read more

Chasing After Phantom Power
By Brian Bailey - 10 Dec, 2015 - Comments: 1

A lot of effort is being invested in power reduction techniques for mobile devices, where battery life is an important buying decision and power can translate into heat that can make a device uncomfortable to use. But are people willing to pay more for a device that consumes less power if it's plugged into a wall? And even if they are concerned about the power drawn during operation, what ab... » read more

Power, Standards And The IoT
By Ed Sperling - 08 Dec, 2015 - Comments: 0

Semiconductor Engineering sat down to discuss power, standards and the IoT with Jerry Frenkil, director of open standards at [getentity id="22055" comment="Si2"]; Frank Schirrmeister, group director of product marketing of the System Development Suite at [getentity id="22032" e_name="Cadence"]; Randy Smith, vice president of marketing at [getentity id="22605" e_name="Sonics"]; and Vojin Zivojno... » read more

Consolidation’s Aftermath
By Ed Sperling - 02 Dec, 2015 - Comments: 4

The recent spate of industry consolidation continues to have repercussions across the semiconductor industry. Some of those effects will subside once the deals are either approved or nixed by regulatory agencies. Others will raise questions for months or years to come. Consolidation is not a new trend in the semiconductor industry, but the pace and size of the acquisitions in the past year a... » read more

The Challenge Of Fitting In
By Ann Mutschler - 30 Nov, 2015 - Comments: 0

Connections between players in the semiconductor industry are becoming critical for survival. Whether the focus is a connected car, home automation, health care or the energy grid, each company in each of those markets relies on others to build useful products. There are several forces at work here. One is an emphasis on connecting everything, regardless of whether it is inside a single vert... » read more

Handoff Points Getting Blurry
By Ann Mutschler - 24 Nov, 2015 - Comments: 0

Whether driven by [getkc id="74" comment="Moore's Law"] or just sheer complexity, the way information is passed through the design and test flow is changing. For the past couple of process generations, there has been a concerted push by tool vendors and their customers to run more steps earlier in a flow, sometimes concurrently. While this so-called "shift left" helps to speed up software de... » read more

Hardware Models For Software
By Brian Bailey - 24 Nov, 2015 - Comments: 1

Shift left, while a relatively new term, has become important in all parts of the SoC design flow, but its impacts are wide ranging and many still ill defined. It basically means that tasks have to be started earlier than in the past because more accuracy is required from tasks that are further down in the flow in order to make better predictions. It also implies that more steps are performed c... » read more

On-Chip Networks Optimize Shared Memory For Multicore SoCs
By Sonics - 23 Nov, 2015 - Comments: 0

Performance of multicore SoCs is often dominated by external DRAM access, particularly in digital consumer devices running high quality video and graphics applications. Increasing core counts and newer DRAMs make the problems much more difficult. This article covers optimization of the on-chip network and memory system to achieve the required system throughput. For more information, click here. » read more

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