tag: business

Huawei: 5G Is About Capacity, Not Speed
By Ed Sperling - 18 Aug, 2020 - Comments: 3

Paul Scanlan, CTO of the Huawei Carrier Business Group in Huawei Technologies, sat down with Semiconductor Engineering to talk about 5G, which use cases are attractive and why, and how that compares with previous wireless technologies. SE: Where are you seeing 5G, and how do you see this rolling out both for sub-6GHz and millimeter wave? Scanlan: 5G is a platform for transformation. The f... » read more

Rethinking Competitive One Upmanship Among Foundries
By Ed Sperling - 03 Aug, 2020 - Comments: 2

The winner in the foundry business used to be determined by who got to the most advanced process node first. For the most part that benchmark no longer works. Unlike in the past, when all of the foundries and IDMs competed using basically the same process, each foundry has gone its own route. This is primarily due to the divergence of end markets, and the realization that as costs increase, ... » read more

A Virtual DAC Experience
By Brian Bailey - 24 Jul, 2020 - Comments: 0

This has been the first virtual conference for me, and I will say I was not sure what to expect. I did moderate a panel for it, but that was pre-recorded because the panelists did not care to be awake and performing live for what would have been 3 a.m. for them. I hosted a virtual happy hour, I conducted many interviews, attended sessions, keynotes and other events, but one thing stands out to ... » read more

EDA Strong, M&A Activity Up
By Ed Sperling - 20 Jul, 2020 - Comments: 3

The EDA industry is faring well in an era of COVID-19 and global uncertainty, and the numbers prove it. But the question being asked privately by a number of executives across the industry is whether growth will hold up beyond the first quarter of next year if a vaccine or treatment isn't ready. There are a lot of financial models based upon a variety of developments, and so far there is lit... » read more

Data Becomes Key For Next-Gen Chips
By Susan Rambo And Ed Sperling - 07 Jul, 2020 - Comments: 1

Data has become vital to understanding the useful life of a semiconductor — and the knowledge gleaned is key to staying competitive beyond Moore’s Law. What's changed is a growing reliance earlier in the design cycle on multiple sources of data, including some from further right in the design-through-manufacturing flow. While this holistic approach may seem logical enough, the semiconduc... » read more

Globalization And Regionalization Of Knowledge
By Ed Sperling - 29 Jun, 2020 - Comments: 0

Anyone who has clicked on the chat feature on virtual conferences may have noticed the striking mix of nationalities logging in. The explosion of these conferences, as well as video calls, has opened the door for engineers at all levels — from students to industry veterans — to exchange ideas on a global scale. In the past, companies would send a handful of their employees to conferences... » read more

2020 CEO Outlook
By Ed Sperling - 25 Jun, 2020 - Comments: 0

Semiconductor Engineering sat down to discuss the semiconductor industry's outlook and what's changing with Simon Segars, CEO of Arm; Joseph Sawicki, executive vice president of IC EDA at Mentor, a Siemens Business; Raik Brinkmann, CEO of OneSpin Solutions; Babak Taheri, CEO of Silvaco; John Kibarian, CEO of PDF Solutions; and Prakash Narain, CEO of Real Intent. The conversation was part of the... » read more

Imagination’s Approach To Business In China
By Woz Ahmed - 16 Jun, 2020 - Comments: 0

In my role as Imagination’s CSO, I have been asked several times today whether Imagination would hive off its China operations into a China JV. My first response to this question is “Why?” And this generates several responses.  The conversation goes something like this: “Because you have to!” No, not at all. Nobody has asked us to do that – we can transact business in China ... » read more

Liability And Reliability
By Ed Sperling - 09 Jun, 2020 - Comments: 0

As systems vendors accelerate the development of their own architectures, semiconductor companies across the supply chain are getting a seat at the table for architecting the engines in those systems. Rather than competing for a socket, they are directly involved in strategizing the optimal solution that can make a systems vendor or OEM more competitive or far more efficient. That gives the dev... » read more

Best Practices In Business Continuity Planning
By Heidi Hoffman - 21 May, 2020 - Comments: 0

Cameron Burks, head of Global Security, Enterprise Business Resiliency and Health, Environment & Safety with Adobe Systems, and a member of the White House Task Force for COVID-19 response, briefed members of SEMI’s IT Leadership (ITL) and Environment, Health & Safety (EHS) groups on April 20, 2020, on enterprise resiliency principals specific to the current COVID-19 crisis. Burk... » read more

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