tag: business

Executive Insight: Simon Segars
By Ed Sperling - 08 Jun, 2016 - Comments: 1

Simon Segars, CEO of ARM, examines the future of mobile computing, how it intersects with the IoT, why ecosystems are vital, and how computing is evolving. What follows are excerpts of that conversation. SE: Most analysts say the growth rate of mobile is slowing. The big buzz phrase now is Internet of Things. How does ARM's role change with that shift? Segars: Mobile is still changing and... » read more

DAC Day One: EDA Through Different Glasses
By Brian Bailey - 06 Jun, 2016 - Comments: 1

DAC is back in Austin after being away for three years. The weather improved for our arrival after the bad thunderstorms of the past couple of weeks. The sun came out and started to heat everything up. With water still pooling around the place, it was somewhat humorous to see a bus pass with the slogan "Think about Austin without water." DAC starts, as it always has in my memory, with a pres... » read more

Cooperation Instead Of Competition
By Bill Neifert - 03 Jun, 2016 - Comments: 0

I spent more than 20 years working in EDA and managed to do so without ever working for one of the big three. Big EDA companies were always the competition. Oh sure, you’d partner with them strategically if you could, but always keeping in mind that little fish swimming with big fish often end up being eaten. That all changed seven months ago when ARM acquired Carbon’s technology and tea... » read more

Will Little Guys Win IoT Race?
By Ed Sperling - 02 Jun, 2016 - Comments: 3

What we call the Internet of Things is actually a series of unrelated vertical markets, loosely tied together using various communications protocols to the Internet. Each has its own challenges, rate of growth and risk/reward formulas, which will be defined, redefined, and ultimately refined in ways we cannot see at this point. For the foreseeable future, though, it's unlikely that we will ... » read more

The Numbers Game
By Jeff Dorsch - 02 Jun, 2016 - Comments: 1

Industry executives making presentations on the Internet of Things often cite the famous estimate by Cisco Systems – 25 billion connected devices in 2015 will double to 50 billion connected devices in 2020. Also, the worldwide IoT market will grow 21% a year to $7 trillion by the end of this decade, according to IDC. Billions and trillions are at stake. Many chip companies, especially I... » read more

Lawyers, Insurance And Self-Driving Cars
By Ann Mutschler - 02 Jun, 2016 - Comments: 1

Self-driving cars are drawing semiconductor companies into legal and regulatory issues for the first time, adding a new level of scrutiny on cutting-edge chip technology. It also opens up a whole new field for legal interpretation, case law, and regulation. While most liability cases in the past never crossed below the system vendor/supplier level, that could change with autonomous vehic... » read more

Valtrix Pushes For Horizontal Verification Reuse
By Brian Bailey - 01 Jun, 2016 - Comments: 0

Some of the most significant advances are not the result of a single person or a single idea. They often don’t happen overnight, and are suggested by a change that slowly becomes pervasive enough to become a generalized solution. That is exactly what is happening right now in the area of functional verification. The tools and methodologies in place at the moment assumed designs typical of the... » read more

Preparations for DAC
By Brian Bailey - 27 May, 2016 - Comments: 1

The 53rd DAC is just days away now and the program is pretty well established at this point. It is returning to Austin after a couple of years in San Francisco. In 2013 it was held in this location for the first time and there was a herculean effort to bring the local design community to the event. They did amazing well and while attendance fell slightly compared to the previous year in San Die... » read more

Do Single-Vendor Flows Make Sense Yet?
By Ann Mutschler - 26 May, 2016 - Comments: 0

For many years in the EDA industry, there has been talk of a complete design tool flow from a single vendor, and each of the main EDA players is capable of offering one. But whether they actually do — or should — is an interesting discussion. There are obvious pros and cons on the technical side. But it is the business and marketing issues that are really at the crux of the debate today.... » read more

Ray Zinn Reflects On 37 Years As CEO Of Micrel
By Brian Bailey - 26 May, 2016 - Comments: 0

Believed to be the longest serving CEO of any company to have existed in Silicon Valley, Ray Zinn does more in retirement than many people would accomplish as full time employees. While his name may not be at the top of most influential people in the valley, the industry may not be the same today had it not been for his contributions. Semiconductor Engineering spoke with him about his past, the... » read more

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