Big Shifts In Tech Conferences


By Ed Sperling and Katherine Derbyshire Identifying central themes in technology conferences, or finding enough latitude where the theme is extremely well defined, is becoming challenging throughout the tech industry. Throughout the semiconductor industry, in particular, many are asking how various organizations will differentiate conferences in the future and who will be the target audience... » read more

Technical Conferences: The Insurmountable Opportunity


As a technology marketeer, I’m always looking for high-leverage events to promote our brand and gain visibility for new products and services. Let’s face it, this is the main benefit for attending a technical conference or a trade show. While the dream might be 40+ leads that are well-qualified and closable in the quarter, the reality is more of a long-game kind of strategy. For years, t... » read more