Tech Talk: ADAS

By Ed Sperling - 23 Mar, 2016 - Comments: 0

Kurt Shuler, vice president of marketing at Arteris, explains what the Advanced Driver Assistance Systems standard is, where the problems are, and why this is becoming so important in automotive semiconductor design. » read more

Enabling Self-Driving Cars

By Ann Mutschler - 09 Mar, 2016 - Comments: 1

To enable truly self-driving cars — the ones without a gearshift or a steering wheel — there must be a confluence of technologies, a refinement of the business models, regulatory and safety requirements, and insurance concerns. So how close is the automotive ecosystem to reaching the goal of truly autonomous driving? That depends on your vantage point. As far as where automakers are t... » read more

Prototyping In The Driver’s Seat For ADAS Development

By Tom De Schutter - 28 Jan, 2016 - Comments: 1

Wikipedia describes ADAS (advanced driver assistance systems) as systems developed to automate/adapt/enhance vehicle systems for safety and better driving. Safety features are designed to avoid collisions and accidents by offering technologies that alert the driver to potential problems, or to avoid collisions by implementing safeguards and taking over control of the vehicle. Adaptive features ... » read more

CEO Outlook: 2016

By Ed Sperling - 04 Jan, 2016 - Comments: 1

Semiconductor Engineering talked with 10 CEOs from all sides of the Semiconductor Industry for a high-level view of what to expect this year—good and bad. What follows are excerpts of those conversations, which were compiled over the past month. Scott McGregor, president and CEO of Broadcom "We're going to see more M&A. In the past, you only did deals that made sense strategically or ... » read more

Drive, Fix, Park

By Alex Tan - 05 Nov, 2015 - Comments: 0

Autonomous cars are coming. So are cars that can fix themselves. And this is just the beginning. The idea of a connected car is all about making data available, both within the car and with the external world. Car manufacturers will be able to improve automobile quality by getting real-time data from individual vehicles and providing corrective updates when problems are identified. In additi... » read more

The Challenge Of Updating Cars

By Ann Mutschler - 08 Oct, 2015 - Comments: 0

News stories about automotive hacking are becoming more common, and so is the concern about how to curb this problem. Security has become a new layer of system design complexity, and it's being taken increasingly seriously in a market that until very recently largely ignored it. That attitude is changing rapidly though, particularly with the advent of autonomous and connected vehicles. Secu... » read more

Automotive Electronic Power

By Barry Pangrle - 27 Jul, 2015 - Comments: 2

Nick Hendricks: I was drag racing. I'm a drag racer. Detective Samson: You were drag racing. Nick Hendricks: [nods] Detective Samson: In a Prius. Nick Hendricks: I don't win a lot. —Horrible Bosses (2011) Automobiles are now a platform for multiple electronic devices. From controllers for complex hybrid drive systems like those found in the Toyota Prius to all types of entertainment s... » read more

Obsolescence Isn’t Always Good

By Ed Sperling - 26 Feb, 2015 - Comments: 2

One of the main reasons smartphones are pervasive around the globe is that their cost is subsidized. They can be replaced every couple of years with minimal pain as designs get slicker, more energy-efficient, and new features are added such as better screens or better performance. That works particularly well when a consumer's out-of-pocket expenses after trading in an older model are basically... » read more

Blog Review: Oct. 22

By Ed Sperling - 22 Oct, 2014 - Comments: 0

What is UX? The User Experience, of course. Rambus' Aharon Etengoff notes that the IoT UX is now the subject of a Harvard Business Review article. A long list of hurdles are expected at the 10nm process node, including multiple levels of local interconnects, more complex layout rules, timing problems, and a slew of others. Cadence's Richard Goering puts it all in perspective. Mentor's R... » read more

The Week In Review: Manufacturing

By Mark LaPedus - 05 Sep, 2014 - Comments: 0

Tesla Motors plans to build a new 35-GWh, lithium-ion cell production facility for its electric vehicles. It sounds like a good idea. But the factory will bring about only a modest reduction in battery costs, and could create significant overcapacity in the arena, according to Lux Research. “The Gigafactory will only reduce the Tesla Model 3’s cost by $2,800, not enough to sway the success ... » read more

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