How to deal with higher performance and power efficiency goals, while delivering reliable chips to market on time and on budget.
Automakers are continuously integrating new advanced driver assistance systems and in-vehicle infotainment (IVI) technologies to provide drivers and their passengers with improved safety, navigation, entertainment and communications. Cars are becoming safer and more efficient as they are increasingly capable of sensing and responding to their on-road environment. These trends present additional challenges for automotive IC designers to meet higher performance and power efficiency goals, along with legacy demands for in-vehicle robustness and reliability, time-to-market and cost-effectiveness.
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