The Future Of Technology: Trends In Automotive


The automotive industry is undergoing significant transformation driven by advancements in technology and changing consumer expectations. Rob Fisher, senior director of product management at Imagination and responsible for building partnerships within the automotive sector, discusses them in this webinar. Read the recap below for the key takeaways. The rise of software-defined vehicles The c... » read more

Automakers Grapple With Fundamental Tech Changes


Automotive OEMs are wrestling with a stack of changes that affect every part of their business and technology, from threats of tariffs and shifting geopolitical alliances, to new vehicle architectures, tighter market windows, and a fundamental reordering of relationships and priorities between OEMs and their suppliers. There is no consistency to these developments or a best path to solving t... » read more

ADAS Adds Complexity To Automotive Sensor Fusion


Sensor fusion is becoming increasingly popular and more complex in automotive designs, integrating multiple types of sensors into a single chip or package and intelligently routing data to wherever it is needed. The primary goal is to bring together information from cameras, radar, lidar, and other sensors in order to provide a detailed view of what's happening inside and outside of a vehicl... » read more

The Use Of GPU Compute In Automotive


The pace of innovation in automotive is accelerating. Electrification, advanced driver assistance systems (ADAS) and vehicle connectivity are revolutionizing the in-car experience, which is now largely determined by the capabilities of the car’s software and electronic hardware. When a vehicle can receive software upgrades while it is on the road, the electronic control units (ECUs) that a... » read more

Radar, AI, And Increasing Autonomy Are Redefining Auto IC Designs


Increasing levels of autonomy in vehicles are fundamentally changing which technologies are chosen, how they are used and interact with each other, and how they will evolve throughout a vehicle's lifetime. Entire vehicle architectures are being reshaped continuously to enable the application of AI across a broad swath of functions, prompting increasing investment into technologies that were ... » read more

Chiplet-Based NPUs to Accelerate Vehicular AI Perception Workloads


A new technical paper titled "Performance Implications of Multi-Chiplet Neural Processing Units on Autonomous Driving Perception" was published by researchers at UC Irvine. Abstract "We study the application of emerging chiplet-based Neural Processing Units to accelerate vehicular AI perception workloads in constrained automotive settings. The motivation stems from how chiplets technology i... » read more

Automotive OEMs Focus On SDVs, Zonal Architectures


Giant automotive OEMs are re-evaluating how quickly to move to advanced technologies and software-driven designs amid crushing financial pressure from low-cost EVs developed in other markets such as China. U.S., European, and Japanese OEMs have been struggling for the past half-decade or so to figure out which is the best approach to developing EVs, undergoing multiple shifts in both hardwar... » read more

Radar-Based Vital Signs Detection For In-Cabin Applications


Radars have been at the forefront of the automotive industry for some time now. They play an integral part in advanced driver assistance systems (ADAS) and aid in applications such as adaptive cruise control, collision mitigation, blind spot detection, lane change assist, and many other applications. In-cabin sensing is an emerging area in the automotive industry, and radars play an integral... » read more

eFuses: Use Cases, Benefits, And Design In The System Context


In recent years, the automotive industry has been one of the drivers of innovation in the field of electrical and electronic system safety. This is primarily due to the rapid uptake and, in some cases, already mandatory use of advanced driver assistance systems (ADAS) as well as to the first steps toward (partially) autonomous vehicles. In conventional safety systems, the off state can be as... » read more

Navigating Complexity And Enhancing Security In Advanced Automotive Systems


As the automotive industry advances towards higher levels of Advanced Driver Assistance Systems (ADAS), the complexity of vehicles is growing at an unprecedented rate. Modern vehicles are equipped with an increasing array of ADAS sensors, sophisticated algorithms, powerful processors, advanced in-vehicle networks, and millions of lines of software code. These components are crucial for processi... » read more

← Older posts