Author's Latest Posts


Building Custom Graphics Cards For Cloud Gaming


The global cloud gaming market will reach over $20B by 2030, with Asia Pacific representing 45% of the opportunity according to Grandview Research. However, incumbent GPU solutions were designed for data center compute, not the unique economics of cloud gaming, where profitability depends on maximizing concurrent users per GPU while maintaining a premium user experience. For companies devel... » read more

GPU Enables Surround View In Automotive Domain Controller


In recent years, the capabilities of Advanced Driver Assistance Systems (ADAS) have flourished. Nearly half of all car sales in the USA offer Level 2 capabilities (such as lane keeping and adaptive cruise control) or higher, and China is pushing the market further towards Level 3 (conditional automation with driver oversight) and beyond. The advanced functionality offered by these ADAS and a... » read more

How Fast A GPU Do You Need For Your User Interface?


Graphical user interfaces (GUIs) are common across all walks of life, from your smartphones to your TVs and even in your cars. Over the past decade, their complexity has evolved, moving from a simple background with basic icons into beautiful device differentiators, with 3D elements and micro-interactions that enhance the experience: shifting the perception when a phone tilts, or providing an... » read more

Redefining The Role Of The GPU In Next-Generation Vehicles


Automotive architectures are experiencing a seismic shift, with the traditional distributed architecture being steadily replaced with a more cost-effective centralized model. Even taken in isolation, this would be a significant driver on the computing needs of next-generation automotive SoCs, but the complexity of the problem is compounded when considered alongside the simultaneous rise of adva... » read more

The Future Of Technology: Trends In Automotive


The automotive industry is undergoing significant transformation driven by advancements in technology and changing consumer expectations. Rob Fisher, senior director of product management at Imagination and responsible for building partnerships within the automotive sector, discusses them in this webinar. Read the recap below for the key takeaways. The rise of software-defined vehicles The c... » read more

Transforming Industrial IoT With Edge AI And AR


The Internet of Things (IoT) has evolved significantly from its early days of centralized cloud processing. Initially, IoT applications relied heavily on cloud-based data processing, where data from various devices was collected, processed, and analyzed in the cloud before insights were sent back to the devices. While effective, this approach has limitations, particularly in environments requir... » read more

The Use Of GPU Compute In Automotive


The pace of innovation in automotive is accelerating. Electrification, advanced driver assistance systems (ADAS) and vehicle connectivity are revolutionizing the in-car experience, which is now largely determined by the capabilities of the car’s software and electronic hardware. When a vehicle can receive software upgrades while it is on the road, the electronic control units (ECUs) that a... » read more

The Future Of Technology: Generative AI In China


China's investment in Gen-AI is projected to surge with an estimated 86% CAGR over the next five years. This growth is driven by a focus on technological self-sufficiency, from applications to chips, and a strong emphasis on locally developed technology. Key areas of development include: AI Chip Development: Addressing the need for powerful AI infrastructure. Dataset Localization: S... » read more