tag: business

Moore And More
By Paul McLellan - 13 Feb, 2020 - Comments: 0

For more than 50 years, the semiconductor industry has enjoyed the benefits of Moore's Law — or so it seemed. In reality, there were three laws rolled up into one: Each process generation would have a higher clock speed at the same power. This was not discovered by Moore, but by Dennard, who also invented the DRAM. Process generations continue to get faster and lower power, but the power... » read more

Millimeter Wave: A Bridge Too Far?
By Ed Sperling - 06 Feb, 2020 - Comments: 1

5G is here. It already is available in new mobile phones, and the infrastructure for extremely fast cellular communication is being built out at a rapid pace. The big question now is which parts of this technology will be successful, and there still is no consistency in those predictions. 5G comes in two flavors, sub-6 GHz and millimeter wave, and the sub-6 GHz version offers immediate perfo... » read more

Automotive Industry On Course To Disruption And Evolution
By Doug Burcicki - 06 Feb, 2020 - Comments: 0

Consumers expect a lot from their vehicles. We expect vehicles to serve not only as transportation, but as hubs of entertainment and connectivity that can help us manage busy lives, or relax after long days. Someday, we may even expect our cars to do the driving themselves, without any human intervention. Automotive manufacturers consistently strive to meet these expectations by delivering high... » read more

Chips, Business And The Coronavirus
By Ed Sperling - 30 Jan, 2020 - Comments: 2

In the spring of 2003, the SARS (severe acute respiratory syndrome) hit China and Hong Kong, creating such panic that no one would touch crates on shipping docks. Ultimately, it erased an estimated $40 billion from the global economy and effectively shut down the Chinese semiconductor industry for several months. It could have been much worse, though, and this is what is particularly troubli... » read more

Non-Volatile Memory Tradeoffs Intensify
By Ann Mutschler - 22 Jan, 2020 - Comments: 0

Non-volatile memory is becoming more complicated at advanced nodes, where price, speed, power and utilization are feeding into some very application-specific tradeoffs about where to place that memory. NVM can be embedded into a chip, or it can be moved off chip with various types of interconnect technology. But that decision is more complicated than it might first appear. It depends on the ... » read more

The Impact Of Test Engineers
By Marie Ryan - 14 Jan, 2020 - Comments: 0

As testing is at the end of each project, it’s often seen as a non-value-added necessity that just needs to be done. This is why Test Engineers often feel overlooked and undervalued. Previously, we explained why engineering managers should value their test engineers, and told them how to get the most out of their teams. Today we’ll explore how test engineers can learn to understand the... » read more

EDA, IP Growth Surge
By Ed Sperling - 07 Jan, 2020 - Comments: 1

EDA and IP grew 8.9% in Q3 of 2019, according to a just-released report, indicating continued confidence in semiconductor growth. Total revenue was up 8.9% globally compared with the same period in 2018, but that number is deceptively low. Revenue in China, for example, increased 5.7% compared to the same quarter in 2018, despite trade restrictions on sales of any IP developed in the United ... » read more

CEO Outlook: 2020 Vision
By Ed Sperling - 06 Jan, 2020 - Comments: 0

The start of 2020 is looking very different than the start of 2019. Markets that looked hazy at the start of 2019, such as 5G, are suddenly very much in focus. The glut of memory chips that dragged down the overall chip industry in 2019 has subsided. And a finely tuned supply chain that took decades to develop is splintering. A survey of CEOs from across the industry points to several common... » read more

What Worked, What Didn’t In 2019
By Brian Bailey - 19 Dec, 2019 - Comments: 1

2019 has been a tough year for semiconductor companies from a revenue standpoint, especially for memory companies. On the other hand, the EDA industry has seen another robust growth year. A significant portion of this disparity can be attributed to the number of emerging technology areas for semiconductors, none of which has reached volume production yet. Some markets continue to struggle, a... » read more

Preparing For The Great Auto War
By Ed Sperling - 05 Dec, 2019 - Comments: 7

The internal combustion engine's days are numbered, and what comes next is going to cause one of the biggest upheavals in the history of business. Before semiconductors and electronics, it was the auto industry that defined economies of scale. In fact, the auto industry became the model on which the entire electronics industry was built. It always was assumed that the mainframe, minicomputer... » read more

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